If Traditional PR is “Earned Media”, I define Digital PR as “Earned Social Media”! – Part III
In part 1 and 2 of this column we discussed the first five mantras of setting up a...
November 14,2019 READ MORE
Vox Essence
If Traditional PR is “Earned Media”, I define Digital PR as “Earned Social Media”! – II
Hope the Diwali break was awesome for all of you! In part 1 of this column we discussed...
November 07,2019 READ MORE
If Traditional PR is “Earned Media”, I define Digital PR as “Earned Social Media”! – I
Time flies and I realised this is the 14th Vox Essence column – week after week and what...
October 24,2019 READ MORE
ROI is “Return of Influence”
PR has always been about influence! And with the prevalence of new media and increasing role of ‘influencers’...
October 17,2019 READ MORE
Re-imagining the role of an in-house communicator!
For an organisation, ‘stakeholders’ (be it employees, consumers, investors, regulatory bodies or academics) are key. Communicating honestly, accurately...
October 09,2019 READ MORE
Musings of a weekend farmer – PR lessons from Mother Nature!
Weekend farming has been one of my biggest energisers. While weeding off a plot of land on my...
October 03,2019 READ MORE
Yeh “AI” hai kya!! – Part II
In the last column, my objective was to generally talk about AI and the possibilities for PR. If...
September 25,2019 READ MORE
Yeh “AI” hai kya!! – Part I
I first read about Artificial Intelligence (AI) in the mid-nineties in my final year instrumentation engineering class. It...
September 19,2019 READ MORE
Are B2B PR and Comms “Basically-2-Boring”?
For most B2B companies, a sacrosanct bundle of PR and marketing tools consists of website, newsletters, webinars, owned...
September 12,2019 READ MORE
ROO – One small step for measurement, one giant leap for PR!
I was invited to speak at the 2018 AMEC conference in Barcelona. My topic, “ROO – one small...
September 05,2019 READ MORE
The obsession for outcomes v/s effective goal setting!
During a general banter with a few senior communicators – a good mix of PR consultancy and in...
August 29,2019 READ MORE
Being proactive, having an authentic posture and using performance language matters in PR!
Way back in 1998, as a sales engineer with direct sales targets, when marketing tried to claim credit...
August 22,2019 READ MORE