Pandemic lesson – Brands cannot fool consumers
Brands don’t operate in isolation. They are social animals too. When society is in trouble, brands need to...
April 09,2020 READ MORE
Y Not
How much is too much
Today, in the wake of COVID-19 when the world is in quarantine and shutdown, digital mediums have become...
April 02,2020 READ MORE
Preparing for the unknown
In the last two weeks, as the world braced to control the pandemic, communication professionals were busy preparing...
March 26,2020 READ MORE
Rebuilding Trust – mending damaged reputation
The Yes Bank crisis and scare the depositors and investors were put to is now a familiar story...
March 19,2020 READ MORE
Communication is the key to seamless remote working
In all my growing up years I have always been fascinated with the metaphorical idioms used in our...
March 12,2020 READ MORE
Tokenism and gimmicks – banes of PR?
The advertising community is known for breaking stereotypes. There are several ads, particularly in the recent past like...
March 05,2020 READ MORE
Crisis Communication
As we stepped into 2020, Coronavirus fear gripped the world. As on date, nearly 30 countries reported cases...
February 27,2020 READ MORE
Has your brand truly woke(n) up?
Free trade, organic, 100% natural, consumerism, youth marketing … and the list goes on. What I am listing...
February 13,2020 READ MORE
Love for the printed word
Recently, the Indian Readership Survey (IRS) data was released. It is not surprising to see, barring a few...
February 06,2020 READ MORE
Are social media influencers spin doctors of tomorrow?
In the past few days, two developments caught my attention. One that everyone in the nation knows… involving...
January 30,2020 READ MORE
Is new-age communication increasing trust deficit?
Recently reacting to one of my columns, a reader asked, technology and social media is making personal touch...
January 23,2020 READ MORE
Sensitivity in workplace communication
Have you felt it is difficult to make a point in discussions with your boss and peers? Do...
January 16,2020 READ MORE