Advertising has been changing and it s getting to be dynamic over the years in India USA and other countries. More qualified people have entered into advertising and more job opportunities available now a days. More celebrity endorsements are being used to sell products and new technology have also come into advertising. Women are entering in large number in advertising to man positions in advertising. American advertising is attractive and it is doing well world wide in sale of cars and others. Ford Walmart Pepsi Coke and other American multi nationals have entered Asia and other places. Advertising is required for marketing and it has become a force to reckon with. Many trends are happening in advertising and it is changing drastically.
Testimonial advertising has gained currency more as actor Prabhu is used for Kalyan Jewellers commercials on TV and actress Trisha in GRT commercials and advertisements. Cricketer Ravi Shastri is used in Golmal biscuits and Kapil Dev and Sachin Tendulkar in Boost advertisements and commercials Testimonials lend credibility and popularity as actor Vijay in Coke Ajit in Nescafe used some years go. Cricketer Dravid has also been widely used in advertisements and commercials on TV and in other media.
Another trend is new technology in advertising and it has come recently. Online advertisements are found in electronic newspapers or editions as the Hindu etc. new technology or AI like thing are found in advertisements and commercials widely
Multinational or international firms as Philips Pepsi Coke advertise a lot and use local models and in local languages. The culture of a country is important and it is taken into account before launching advertising campaigns Conservative cultures want more compliance to local conditions and liberal cultures as India America are tolerant on this. Even in India using Lord Ram for eggs was resorted during Indira Gandhi times and it attracted widespread protest. Ram Dev Ayurvedic drugs fact constant scrutiny and his advertisements were objected to. Some political parties object to portrayal of women in advertisements as younger models beauty are more used. India is more liberal in allowing advertisements or commercial during BJP rule. PM Modi is featured in government advertisements and almost all right wing oriented product advertisements get through. Also modern concepts as sexual orientation third gender are also found in Indian advertisements during BJP era.
Nationalism is found in Indian advertisements and it has increased during BJP rule During Independence day Republic Day times some corporations release advertisements and commercials wishing the nation or people and saying about their products. This has become more during last 10 years in India and during victory in sports as cricket or hockey matches or olympics some corporations congratulate Indian team or Indian winners etc. This has also increased during recent years in media.
Women have also come about in large numbers in advertisements but showing youth beauty have not declined. Women managers or executives dominate some agencies or clients but no drastic influx is seen or felt. Advertising is still men dominated field in India America and other countries largely.
Many other trends as going into language advertising professionalism and others are also felt in Indian advertising industry. Government is giving importance to local languages and Hindi in some measure but no dominant orientation is found. Advertising is still looked positively by majority Indians since Indira Gandhi times in a private oriented nation as India and it can withstand many challenges in days to come in all possible ways and flourish more and more.
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