Fulcrum Awards 2022 Winners Announced

The PRomise Foundation and PRmoment.in, announced the winners of the seventh edition of the Fulcrum Awards on Saturday, August 6th, 2022 at a gala awards ceremony. Almost 600 professionals from public relations firms and in-house departments of communications attended the awards night at Hyatt Regency, Chandigarh to celebrate and witness the largest such gathering of communications professionals in India after a gap of two years.

The winners were selected after rigorous online and offline evaluation of the entries. The virtual Jury meet was held on July 7th for both the jury – 18 eminent in-house communication leaders that reviewed the campaign categories and leaders of various  Consulting firms that judged the best consultancies.. Both were guided by  Jury Chair -Sharif Rangnekar, Former President PRCAI, Author & Director Rainbow Lit Fest

The awards night commenced by honouring veteran communications professional Bela Rajan and NS Rajan with the Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 14 sub-categories of Sector Awards and the special awards categories for teams and consultancies were also announced.

The Fulcrum Awards are supported by Digital Partner – Avignyata; Creative Partner – Plane Crazy; Academic Partner – SCoRe and Magazine Partner – Reputation Today. The complete results are outlined below:

TECHNIQUE AWARDS

Best Use of Content (A1)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold Weber Shandwick Rallying men and boys to create a bold and united force against gender based violence Son Rise – Vibha Bakshi
Silver Afcons Chenab Railway Bridge Arch Closure Video Campaign
Bronze MSL India Cocoa Life – People Behind India’ s Most Loved Chocolate – Cadbury Mondelez India
Best Use of Creativity and Innovation (A2)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold First Partners Hyundai Celebrates its Silver Jubilee with India’s Super 25! Hyundai Motors
Silver Godrej Consumer Products Ltd (BBLUNT) Boycott Boycut Schbang
Bronze MPL Fan Bann Jaaoge
Technique Awards – Best Use of Event (A3)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold First Partners Hyundai Celebrates its Silver Jubilee with India’s Super 25! Hyundai Motors
Silver MPL Fan Bann Jaaoge
Bronze Six Degrees BCW IKEA India’s first city store in Worli Mumbai IKEA India
Technique Awards – Best Use of Digital (A4)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold Godrej Industries Bharat Hoga Kamyab Har Din – An Anthem of Hope Creativeland Asia, Adfactors PR Pvt Ltd
Silver AvianWE #LeaveNoOneBehind Harpic World Toilet College-Reckitt
Bronze Columbia Pacific Communities #ReplyDontReject Famous Innovations
Technique Awards – Best use of Integrated Communications (A5)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold Schneider Electric Green Yoddha
Silver Holcim India Group – ACC & Ambuja Cement Change The Story
Bronze First Partners #NursesMidwife4Change – War cry for Dignity of Nurses Johns (John Hopkins Program for International Education in Gynecology and Obstetrics)
Technique Awards – Best Use of Public Affairs (A6)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold SPAG City-to-City COVID-19 Learning Exchange platform CoVLEx PSI
Silver First Partners #NursesMidwife4Change – War Cry for Dignity of Nurses Johns (John Hopkins Program for International Education in Gynecology and Obstetrics)
Bronze First Partners Waging a War Against Single-Use Plastics ITC Ltd
Technique Awards – Best Management of Crisis (A7)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold First Partners Waging a War Against Single-Use Plastics ITC Ltd
Silver MSL India Cadbury Gelatine Issue Mondelez India
Bronze AvianWE Crisis Communication BharatPe
Technique Awards – Best Use of Internal Communications (A8)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold PhonePe Pvt Ltd Empathize, Inform and Engage
Silver Max Life Insurance Building a Stronger Swifter Workplace in the post pandemic world Edelman India Pvt Ltd
Bronze Lupin Ltd Reinforcing a Values-Driven Culture
Technique Awards – Best New Product Launch (A9)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold AvianWE Establishing Carens as a Disruptive Game Changer KIA
Silver MPL Billion Cheers Jersey Launch
Bronze Pizza Hut India Momomia Launch Campaign Archetype Agency Pvt Ltd
Technique Awards – Best Use of Media Relations (A10)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold &TV, Zee Entertainment Enterprises Ltd Bhabiji Ghar Par Hain Genesis BCW
Silver Adfactors PR Pvt Ltd Winning over Investors for RateGain RateGain Travel Technologies
Bronze Ruder Finn India #PoochnaZarooriHai – Criminal Justice Behind Closed Doors Disney+ Hotstar
Technique Awards – Best Use of Community Outreach (A11)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold AvianWE #DettolSalutes – Building hope in times of fear Reckitt
Silver Vistara National Relief Program AvianWE
Bronze &TV, Zee Entertainment Enterprises Ltd Baal Shiv Show Launch Genesis BCW
Technique Awards – Best Regional Campaign (A12)
Rank Organisation Name Campaign Title Client/Consultancy Name
Gold Hill+Knowlton Strategies India Enriching farmer lives #InItForFarmers Corteva Agriscience
Silver Value 360 Communications Growing with the growers in the most sustainable way Agoro Carbon Alliance
Bronze Edelman India Pvt Ltd Launch of Flipkart’s Shopsy Flipkart
Master of Technique
Rank Organisation Name
Gold First Partners
Silver AvianWe
Bronze Godrej Industries
MPL

SECTOR AWARDS

Best Hospitality and Travel Sector Campaign (B1)
Organisation Name Campaign Title Client/Consultancy Name
Six Degrees BCW The T20 Pavilion – An Ultimate Cricket Stay, India Booking.com
Best Automobile Sector Campaign (B2)
Organisation Name Campaign Title Client/Consultancy Name
Value 360 Communications The Inception of Future – Launching India’s 1st SUV with AI inside MG Motor India
Sector Awards – Best Technology and Telecom Sector Campaign (B4)
Organisation Name Campaign Title Client/Consultancy Name
Value 360 Communications Building Setu to connect with the unconnected: XraySetu Artpark
Best Healthcare and Pharma Sector Campaign (B5)
Organisation Name Campaign Title Client/Consultancy Name
First Partners #NursesMidwife4Change – War cry for Dignity of Nurses Johns (John Hopkins Program for International Education in Gynecology and Obstetrics)
 Best Consumer Product and Retail Sector Campaign (B6)
Organisation Name Campaign Title Client/Consultancy Name
Media Mantra Empowering little minds with new-age technology PlayShifu
Best Not-for-Profit and Associations Sector Campaign (B7)
Organisation Name Campaign Title Client/Consultancy Name
Chase India (AvianWe) UdyamStree EdelGive Foundation
Best Food and Beverage Campaign (B8)
Organisation Name Campaign Title Client/Consultancy Name
PR Pundit Public Relations Pvt Ltd It’s Kind of Delicious and Wonderful Glenmorangie
Best Entertainment and Media Sector Campaign (B9)
Organisation Name Campaign Title Client/Consultancy Name
Value 360 Communications Creating India’s Largest, Fastest Growing Vernacular Audio Influencer Community Khabri
Best Banking and Financial Services Sector Campaign (B10)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE #AbHarDinHuaAasan Amazon Pay
Best Services Sector Campaign (B11)
Organisation Name Campaign Title Client/Consultancy Name
MSL India Delivering India to the World DHL Express
Best Sports Campaign (B12)
Organisation Name Campaign Title Client/Consultancy Name
MSL India Hum Honge Kamyab – Tokyo Olympic Games 2020 Sony Sports Network
Best Infrastructure and Real Estate Sector Campaign  (B13)
Organisation Name Campaign Title Client/Consultancy Name
Weber Shandwick Hard Hat Challenge Uplifting women in STEM fields Vedanta Aluminium
Best Campaign by a PSU (B14)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE International Day of Girl Child Delegation of the European Union to India and Bhutan

SPECIAL AWARDS

Best Brand Reputation Campaign of the year (D1)
Organisation Name Campaign Title Client/Consultancy Name
Schneider Electric Green Yoddha
Best Corporate Reputation Campaign of the year (D2)
Organisation Name Campaign Title Client/Consultancy Name
MSL India #MaricoOfTomorrowToday Marico
PR Consultancy of the Year – Small (Below 10 Cr) (D3)
ON PURPOSE
PR Consultancy of the Year – Mid-size (Above INR 10-20 cr) (D4)
Kaizzen
Ruder Finn India
PR Consultancy of the Year – Large (Above INR 20 cr-50 cr) (D5)
SPAG
PR Consultancy of the Year – Giant (INR 50 cr above) (D6)
AvianWE
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Reputation Today is India’s only print magazine for Public Relations and Corporate Communications professionals. It is the official magazine of PRAXIS - India’s largest offsite summit for Public Relations and Corporate Communications.

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