Innovation has come to occupy management schools in the west and US more now in their curriculum. Innovation is doing something in a new way or new thing found in society or a newer technique to reinvigorate a older method. Management introduces innovations at workplace to become more active in production lines especially. Creativity is to show something unique and attractive to others or doing things in a different way. Advertising has lots of creativity and doing things in such way.
Innovation is doing something in a unique way, and it has become a big concept now. Today Industry leaders announce new things oriented towards their way of living or things they like. Tatas Ambanis Adani all have way of telling things and doing things. Also, political leaders like PM Modi Sonia Gandhi and Rahul Gandhi have also their ways of thinking and doing things to people and society. Mukesh Ambani announced a new Jio Scheme and said in that context it will start from Diwali etc. Innovation has got more to do with such leader’s lifestyles and ways of doing things. It is more like ideology or vision and mission of Ambani’s or Tatas or even that of President Trump or Russian leader Putin. For example, Andhra CM Chandra babu Naidu has ways of doing things in unique way in business and he announced start of several industries and tie up with American industrialist Bill Gates.
Many innovations announced by business leaders take shape and grow and some die soon. Even Cinema stars envision and enter into politics to relive their dreams many such examples can be cited
Machins also produce innovations as computers and other machines create new products things and innovations. Many new political and business leaders come up with new ideas and turn these into innovations Many offices have vision and mission of their leaders and do newer things, and these too turn into in innovations
Creativity is important as innovations create these and are found in advertising and other promotional methods. Creative copy appeals mostly advertising and creative advertisements or commercials attract lot of people. Michael Jackson danced to Pepsi cola commercial during 1980s when he sang and danced Pepsi the choice of new generation. It made big hit and Pepsi sold millions in America and elsewhere.
Kalyan Jewellers use actor Prabhu for their commercials and Trisha is used in GRT jewelers and other advertisements. Boost used Kapil Dev Sachi Tendulkar and Virat Kohli and other cricketers I their advertisements and commercials. Without creativity advertisements or commercials won’t sell.
Many innovations are introduced in businesses and these make business to succeed in market place. Vision and Mission of owners make their unique prodcts d well in market place. Innovations introduced in market place will fuel sale products and services more easily than without it. Innovations in science products or industrial ones help easy way in making a consumergood and sell that way
Innovation management has been changing and it has come to stay in market place. Innovations make products to have good market and survive market upheaval and do good to owners. Creativity in market place help easy sale and survive market dynamics and continue for many years
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