Introduction Sports media reemerging today as people watch sporting events greatly. Cricket events like IPL tournament is very popular today and FIFA world cup in football is on. Sports is a good extra-curricular activity for students and others and they can venture into it to pass time. Cricket is a big business today with Tests and ODIs for both men and women. The sponsorship has made cricket game a big business and many billions even are involved in this sport.
Some years ago when Gavaskar and Srikanth playing for India against country like Pakistan and when these are telecast people crowd around TV showrooms and watched those. Cricket is a serious business the successful innings of Rahul Dravid and Mohd Azaruddin are all still familiar to cricket lovers and sports lovers alike.
Cricket is still popular in India after successful tests as England tour of India during 1970s. Tony Lewis led the team Alan Know, Tony Gregg and others played leading part. India had Gavaskar Gundappa Viswanath BS Chandrasekar Bishen Singh Bedi Farook Engineer among others. England won Delhi and Bangalore tests and due to people like Abid Ali Madanlal and Mansur Ali Khan Pataudi India won Calcutta and Madras tests Despite Gavaskars play India lost Mumbai test. Gavaskar played great Innings in West Indies and helped India winning tests. Tests have transpired and ODIs have come about greatly.
Covering sports like cricket include TV and Radio and one need detailed program to be taken in these media. TV used to place many cameras to capture shorts and wicket taking and these have to be planned carefully. TV angles and program schedules need to be worked out with great precision and care.
Sports media involve broadcasting TV programs and show on sporting events like cricket or football or hockey games and tournaments in big number Sporting events get sponsorship in big way and sports stars as Sachin Tendulkar and Kohli are multi-millionaires. Kapil Dev Gavaskar earned not much during Indira Gandhi period as sponsorships were less Venkat Ragahavan played many tests but earned also as umpire work he did in tests.
Indira Gandhi congratulated 1980 Olympic hockey medal winners and it was in media greatly. In recent days PM Modi also praised cricket and Olympic medal winners also and such were on media and TV in large number Sports media organisers need to know programming buying and scheduling TV radio sports shows and air these on media outlets. Sports broadcasting is big business as cricket matches and hockey tournaments attract large number of patrons and big sponsorship opportunity is also available.
Sports media are changing and new dimensions are on as programming occupies major share in sports media today. There is lot of money in sports media as millions are watching. Tennis also has wider scope as matches between John McEnroe and Ivan Lendl used to be very interesting those days. Tennis stars as Boris Becker Mats Wilander Chris Evert Martina Navratilova took interest of people since many years. Tennis programming might be as difficult as Cricket as it needs to watch where the ball is going as in cricket. It is also like it in most games as programming offers big challenges.
Sports media will have good rating and TRP points as a greater number of youngsters are interested in it. People watch sports media like movies or TV shows and it surely helps to boast sales and ratings. Broadcast Sales management is a big business subject and it is bound to grow even more in coming days.
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