Shree Lahiri

Features June 17, 2016

PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…

Features May 26, 2016

Strategic Storytelling in PR

In the communications business, we have seen many corporate stories, good and bad, being played out in full dramatic fashion. And very often, it’s the…

Features May 16, 2016

Create a Buzz for your Brand

Creating a buzz or publicity for your brand (corporate or product/service) is of prime importance today. Organisations are doing it, celebrities are doing it, and…