Shree Lahiri

Reputation in a Real-time World

Alan Vandermolen, International President, WE Communications, started his keynote address by putting forth the fact that “The job of communications is not just to manage…

Getting into a flap?

Watching two epoch-making events unfold in the last few days, suddenly got me thinking of a phrase I had come across – “the butterfly effect”….

How to Increase Creativity in PR

In an industry where you’re constantly expected to ‘think outside of the box’, PR professionals are often encouraged to be different. But, does that really…