The Fulcrum Awards 2019 Announced

Early deadline is 31st May | Regular deadline is 21st June

The Fulcrum Awards 2019, powered by the Promise Foundation and, is accepting entries for its fourth edition. The awards will have over 50 sub categories that are open to individuals and teams from both consultancies and in-house communication teams. The awards night, that will be held on September 28th in Goa, will recognise the work done during the period April 2018 to March 2019.

This year, niiti consulting comes on board as our Process Reviewer. A Jury consisting of 20 senior communication professionals from various organisations will ensure fair play and judge the entries. The jury member organisations will not participate in the awards.

This year we have made the entry process more robust where in each category will have specific form. Each form will ask for some basic details along with responses to five unique questions, which will be rated. To make our process seamless, do read the updated rules and regulations. Read rules and regulations here.

The awards have four categories and the objective is to recognise both individual and team contribution. The categories are:

Technique Awards: There are 12 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver and Bronze.

Sector Awards: There are 11 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award – Gold.

Individual Awards: The fee for this category will be Rs 1000/- plus GST. Submissions may be self-nominated or nominated by the organisation or peers. These will be awarded to individuals from consultancies as well as in-house teams. This category is open to individuals who are born on or before December 31st, 1979.

  1. Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies.
  2. In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications.

Special awards: These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.

Read details about the sub categories here.

The judging will take place through a rigorous two-stage process, including pre-scoring to determine the first shortlist and a Jury Meet on July 23, 2019. At the Jury Meet the shortlisted entries are discussed and evaluated in detail to decide the winning entries. The entries are to be uploaded on the website

Set up in 2010, niiti consulting has done some cutting-edge work across sectors monitoring and evaluating for various organisations. The core team of consultants at niiti and its wider network of specialists have successfully completed projects with various organisations across many sectors on implementation management for their projects where it ensured seamless monitoring and evaluation measurement.

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns.

The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by PRCAI, Avignyata, Reputation Today, School of Communications and Reputation and Plane Crazy Studio.

The Fulcrum Awards Jury 2019

Sr. No Name Designation & Organisation
1 Alex Malouf Manager – Corporate Communications
Procter & Gamble, Dubai
2 Aman Dhall Head – Corporate Communications Group of Companies
3 Amandeep Singh Chief General Manager – Corporate Communications
Indraprastha Gas Limited
4 Amit Chaudhery Chief – Brand & Communications
Medanta – The Medicity
5 Aparna Thomas Senior Director – Communications & CSR, India & South Asia
6 Archana Muthappa Head – Corporate Communications
Bangalore International Airport
7 Arpan Basu Head – Corporate Communications
Coca-Cola India and South West Asia
8 Chhavi Leekha Director – Corporate Communications and Brand Reputation
InterGlobe Aviation
9 Deepa Sapatnekar Consumer PR Lead, LinkedIn APAC & Head – Communications
LinkedIn India
10 Gabriela Lungu Founder
Wings Creative Leadership Lab
11 Heena Kanal Vice President & Head – Corporate Communications
12 Mona Kwatra Head – Brand & Communications
Diageo India
13 Paresh Chaudhry Group President – Corporate Brand Custodian
Adani Group
14 Pooja Sabharwal Head – Communications
15 Rohan Vyavaharkar Director – Marketing Communications
Omidyar Network
16 Shveta Singh Head – Group Marketing and Corporate Communications
L&T Financial Services
17 Sreedhanya Shanmughan Head – Communications
Lowe’s India
18 Subir Moitra Director – Marketing & Communications
Pratt & Whitney – India
19 Sumeet Chatterjee Sr. Vice President – Brand Group Corporate Communications
RPG Enterprises
20 Vipin Nair Global Head – Corporate Communications
Wipro Ltd

Fulcrum Awards 2019: The Categories

A: Technique Awards B: Sector Awards
A.1 Best Use of Content B.1 Best Hospitality and Travel Sector Campaign
A.2 Best Use of Creativity and Innovation B.2 Best Automobile Sector Campaign
A.3 Best Use of Event B.3 Best Lifestyle, Luxury and Sports Sector Campaign
A4 Best Use of Digital B.4 Best Technology and Telecom Sector Campaign
A.5 Best use of Integrated Communications

(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional media / Public Affairs / Community and Advocacy)

B.5 Best Healthcare and Pharma Sector Campaign
A.6 Best Use of Public Affairs B.6 Best Consumer Products and Retail Sector Campaign
A.7 Best Management of Crisis B.7 Best Not for Profit and Associations Sector Campaign
A.8 Best Use of Internal Communications B.8 Best Manufacturing Sector Campaign
A.9 Best New Product Launch B.9 Best Entertainment and Media Sector Campaign
A.10 Best Use of Media Relations B.10 Best Banking and Financial Services Sector Campaign
A.11 Best CSR Campaign B.11 Best Services Sector Campaign
       A.12 Best Regional Campaign (only implemented in Tier 2 cities)

C: Individual Awards – In-house Professional and Consultancy Professional

Submissions to this category will have a nominal fee of Rs 1000/- plus GST.

Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st 1979. In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st 1979.
C.1 Hospitality & Travel 1 Hospitality & Travel
C.2 Automobile 2 Automobile
C.3 Lifestyle & Luxury and Sports 3 Lifestyle & Luxury and Sports
C.4 Technology and Telecom 4 Technology and Telecom
C.5 Healthcare & Pharma 5 Healthcare & Pharma
C.6 Consumer Products & Retail 6 Consumer Products & Retail
C.7 Not-for-profit & Associations 7 Not-for-profit & Associations
C.8 Manufacturing 8 Manufacturing
C.9 Entertainment, Media and Celebrities 9 Entertainment, Media and Celebrities
C.10 Banking & Financial Services 10 Banking & Financial Services
C.11 Services 11 Services

D. Special Awards Category
D.1 In-House Team of the Year – Mid-size (2 – 4 team members)
D.2 In-House Team of the Year – Large (5 and above team members)
D.3 PR Consultancy of the Year – Emerging (below INR 10 Cr)
D.4 PR Consultancy of the Year – Mid-size (INR 10 – 20 Cr)
D.5 PR Consultancy of the Year – Large (INR 20 – 50 Cr)
D.6 PR Consultancy Firm of the Year – Giant (INR 50 Cr and above)
D.7 Lifetime Achievement Award

For any queries contact: Hina Issar Huria |Awards Director | | +91-98110 25258

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