The Fulcrum Awards 2020 Announced

Early deadline is 7th August | Regular deadline is 21st August

25% reduction in entry fee due to current economic situation

6th July 2020: The fifth edition of Fulcrum Awards, powered by the Promise Foundation and, is accepting submissions till August 21st, 2020. There are over 50 subcategories that are open to individuals and teams from both consultancies and in-house communication teams. The winners will be announced in the last quarter of the year and will recognise the work done during the period April 2019 to March 2020.

To honour the extraordinary work done by brands in lockdown, Fulcrum Awards announces a special category – Lockdown Category. These will recognise the work done during March 1st, 2020 to June 30th, 2020. In addition, keeping our commitment to make these awards more robust we have added a category each in Sector and Individual categories. Read all details about the sub categories here →

This year all entries to the Technique, Sector and Lockdown categories will have to necessarily be supported by an A4 storyboard that outlines the Objective. Idea, Tactic and Result. Read updated rules and regulations here →

We are happy to continue our partnership with niiti consulting as our Process Reviewer. A Jury consisting of 20 senior communication professionals from various organisations will ensure fair play and judge the entries. The jury member organisations will not participate in the awards. There is another special Jury of nine CEO’s of various consultancies who will judge the best PR firms of the country. The awards have four categories and one special category only for this year, to recognise the extraordinary the work done during Lockdown. The objective is to recognise both individual and team contribution. The categories are:

Technique Awards: There are 12 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver and Bronze.

  • Master of Technique: Each winner of Technique Awards will be awarded points, that is 3 points for Gold, 2 points for Silver and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy – Gold, Silver and Bronze

Sector Awards: There are 12 subcategories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award – Gold.

Lockdown Category: This category has been added to recognise extraordinary work done by brands during lockdown. Work done between March 1- June 30, 2020 are eligible for this. Please note a campaign must start post March 1, 2020. This will have one award of Gold.

Individual Awards: There is no fee for this category. Submissions may be selfnominated or nominated by the organisation or peers. These will be awarded to individuals from in-house teams with 20 years of experience. There are 12 individual categories that acknowledge professionals from corporate communications.

Special Awards: These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.

The judging will take place through a rigorous two-stage process, including pre-scoring to determine the first shortlist and a Jury Meet on September 22nd, 2020. At the Jury Meet the shortlisted entries are discussed and evaluated in detail to decide the winning entries. The entries are to be uploaded on the website

Set up in 2010, niiti consulting has done some cutting-edge work across sectors monitoring and evaluating for various organisations. The core team of consultants at niiti and its wider network of specialists have successfully completed projects with various organisations across many sectors on implementation management for their projects where it ensured seamless monitoring and evaluation measurement.

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns.

The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by PRCAI, Avignyata, Reputation Today, School of Communications and Reputation and Plane Crazy Studio.




Sr. No Name Designation & Organisation
1 Abhinav Kumar TCS – Chief Marketing Officer Global Markets
2 Anand Subramanian Ola – Senior Director, Communications
3 Arijit Sengupta NSE – Chief Marketing and Communications Officer
4 Arpana Kumar Ahuja Shell India- Communications and Programmes, India Led
5 Deepa Sridhar Warner Media Entertainment Network – Director Communications, South Asia
6 Gaurav Bhaskar Google India – Global Communications and Public Affairs
7 Nandini Chatterjee PWC – Chief Marketing & Communications Officer
8 Pooja Garg Khan Panasonic India – Head, Corporate Communications
9 Prasanna Kotian Visa – Head, Corporate Communications – India & South Asia
10 Rachana Panda Former Chief Brand & Communications Officer at GE South Asia
11 Ramya Rajagopalan Siemens India – Head of Communications
12 Rashmi Adukoorie VMWare India – Head of Communications
13 Ronit Baugh Shiv Nadar University – Communications Lead
14 Sarah Hanel OneSpan – Global Director, Corporate Communications
15 Shubham Mukherjee ICICI Prudential Life Insurance Company – Head of Corporate Communications
16 Sudeep Bhalla Tata Motors – Head of Communications
17 Usha Iyer, PhD Strides Pharma Science – Head Corporate Communication
18 Varsha Chainani Mahindra & Mahindra – Sr VP, Group Communications
19 Vipin Nair Wipro – Global Head, Corporate Communications



2020 Special Jury for four consultancy categories

Jury for small and mid – size consultancies

Name Designation & Organisation
1 Deepshikha Dharmaraj Genesis BCW – CEO
2 Dilip Cherian Perfect Relations – Consulting Partner
3 Nikhil Khanna Executive Partner – AvianWe
4 NS Rajan Ketchum Sampark – Global Partner & Managing Director
5 Valerie Pinto Weber Shandwick – CEO

Jury for large and giant consultancies

6 Atul Ahluwalia First Partners – Founding Partner
7 Nandita Lakshmanan The PRactice – CEO
8 Madhu Chibber Madison PR – CEO
9 Xavier Prabhu PR HUB – Managing Partner


Categories for Fulcrum Awards 2020

A. Technique Awards
A.1 Best Use of Content
A.2 Best Use of Creativity and Innovation
A.3 Best Use of Event
A.4 Best Use of Digital
A.5 Best use of Integrated Communications
(Must have three verticals integrated in a campaign. Various verticals are Employee engagement/digital/traditional media/Public Affairs/ Community and Advocacy)
A.6 Best Use of Public Affairs
A.7 Best Management of Crisis
A.8 Best Use of Internal Communications
A.9 Best New Product Launch
A.10 Best Use of Media Relations
A.11 Best use of Community Outreach
A.12 Best Regional Campaign (only implemented in Tier 2 cities)
Master of Technique
The top performers of the Technique category will be awarded with Masters of Technique honour based on a points system. There will be three winners -Gold, Silver & Bronze
B. Sector Awards
B.1 Best Hospitality and Travel Sector Campaign
B.2 Best Automobile Sector Campaign
B.3 Best Luxury Campaign
B.4 Best Technology and Telecom Sector Campaign
B.5 Best Healthcare and Pharma Sector Campaign
B.6 Best Consumer Products and Retail Sector Campaign
B.7 Best Not for Profit and Associations Sector Campaign
B.8 Best Manufacturing Sector Campaign
B.9 Best Entertainment and Media Sector Campaign
B.10 Best Banking and Financial Services Sector Campaign
B.11 Best Services Sector Campaign
B.12 Best Sports Campaign
L. Lockdown
This is open to both consultancies and corporates. Consultancies can even enter work done by them for their own firm.
L.1 Best use of Content
L.2 Best use of Creativity and Innovation
L.3 Best Employee Engagement
L.4 Best Advocacy Campaign
L.5 Best Government Relations Campaign
C. Individual Category
Individual In House Awards: There are 12 individual categories that will honour professionals from Communications with 20 years of experience after graduation. There will be no charges of submission for this entry. Each sub category to be evaluated only if three or more nominations are received in each sub category
C.1 Hospitality & Travel
C.2 Automobile
C.3 Luxury
C.4 Technology and Telecom
C.5 Healthcare & Pharma
C.6 Consumer Products & Retail
D. Special Awards Category
These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.
D.1 In-House Team of the Year – Mid-size (2-4 members)
D.2 In-House Team of the Year – Large (5 and above)
D.3 PR Consultancy of the Year – Small (Below 10 cr)
D.4 PR Consultancy of the Year – Mid-size (Above INR 10 – 20 cr)
D.5 PR Consultancy of the Year – Large (Above INR 20 – 50 cr)
D.6 PR Consultancy Firm of the Year – Giant (Above INR 50 cr)
D.7 Lifetime Achievement Award

Contact: Hina Issar Huria |Awards Director | | +91-98110 25258
Twitter: @fulcrumawards | Website: | Facebook: @FulcrumAwards

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Reputation Today is India’s only print magazine for Public Relations and Corporate Communications professionals. It is the official magazine of PRAXIS - India’s largest offsite summit for Public Relations and Corporate Communications.

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