The Fulcrum Awards 2022 Shortlist Announced

The Fulcrum Awards 2022 announced its finalists (https://fulcrumawards.in/).The shortlists are arrived at after online and offline evaluation by an esteemed jury of 20 communication professionals and a special Jury of consultancy leaders for the Best Consultancy categories.The Jury Meet was chaired by Sharif D Rangnekar, Former President PRCAI, Author & Director Rainbow Lit Fest. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also e-met for the Jury Meet on July 7th, 2022.

The shortlist is announced for 12 sub-categories in the Technique main category, 14 sub-categories in Sector main category and 6 sub-categories in the Special Awards to recognise firms. The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 14 sub-categories under Sector, and the Special Award categories will have only one winner each. Lifetime Achievement and Master of Technique winners will be directly announced at the awards ceremony.

The Fulcrum Awards will take place post the conclusion of PRAXIS 2022 on the 6th August at the gala awards night at Hyatt Regency, Chandigarh. To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night at 12,000/- plus GST here bit.ly/FULCRUMAWARDS2022. This tickets will be available till Thursday 12th, July 2022. All who register to PRAXIS 2022 get access to the awards night at no extra cost

TECHNIQUE AWARDS
Technique Awards – Best Use of Content (A1)
Organisation Name Campaign Title Client/Consultancy Name
Afcons Chenab Railway Bridge Arch Closure Video Campaign
MPL Fan Bann Jaaoge
MSL India Cocoa Life – People Behind India’s Most Loved Chocolate: Cadbury Mondelez India
Tata Motors Motor Mentors Tata Motors
Weber Shandwick Rallying men and boys to create a bold and united force against gender based violence Son Rise – Vibha Bakshi
Technique Awards – Best Use of Creativity and Innovation (A2)
Organisation Name Campaign Title Client/Consultancy Name
Edelman India Pvt Ltd Doritos BoldChoice PepsiCo India
First Partners Hyundai Celebrates its Silver Jubilee with India’s Super 25! Hyundai Motors
Godrej Consumer Products Ltd (BBLUNT) Boycott Boycut Schbang
MPL Fan Bann Jaaoge
Pizza Hut India Momo Mia Influencer Launch Campaign Archetype Agency
Technique Awards – Best Use of Event (A3)
Organisation Name Campaign Title Client/Consultancy Name
First Partners Hyundai Celebrates its Silver Jubilee with India’s Super 25! Hyundai Motors
Kommune Brand Communications Tech Mahindra Unveils TechMVerse to Drive Commerce in the Metaverse Tech Mahindra
MPL Fan Bann Jaaoge
Six Degrees BCW IKEA India’s first city store in Worli Mumbai IKEA India
Six Degrees BCW The T20 Pavilion -An Ultimate Cricket Stay India Booking.com
Technique Awards – Best Use of Digital (A4)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE #LeaveNoOneBehind Harpic World Toilet College-Reckitt
Columbia Pacific Communities #ReplyDontReject Famous Innovations
Godrej Industries Bharat Hoga Kamyab Har Din – An Anthem of Hope Creativeland Asia, Adfactors PR Pvt Ltd
Madison PR NIVEA Soft Fresh Batch NIVEA India
Organic by MSL #DeliverThanks Amazon India
Technique Awards – Best use of Integrated Communications (A5)
Organisation Name Campaign Title Client/Consultancy Name
Adfactors PR Pvt Ltd Sprinting towards gender-equality Senco Gold & Diamonds
Archetype Agency Pvt Ltd Switch Off vivo India
First Partners #NursesMidwife4Change – War cry for Dignity of Nurses JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)
Holcim India Group – ACC & Ambuja Cement Change The Story
Schneider Electric Green Yoddha
Technique Awards – Best Use of Public Affairs (A6)
Organisation Name Campaign Title Client/Consultancy Name
First Partners #NursesMidwife4Change – War cry for Dignity of Nurses JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)
First Partners Waging a War Against Single-Use Plastics ITC Ltd
SPAG City-to-City COVID-19 Learning Exchange platform CoVLEx PSI
SPAG Varian A Siemens Healthineers company Varian (A Siemens Healthineers company)
Weber Shandwick Rallying men and boys to create a bold and united force against gender based violence Son Rise – Vibha Bakshi
Technique Awards – Best Management of Crisis (A7)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE Crisis Communication BharatPe
First Partners Waging a War Against Single-Use Plastics ITC Ltd
First Partners #NursesMidwife4Change – War cry for Dignity of Nurses JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)
Ford India Committed To Serve – Ford India Business Restructuring
MSL India Cadbury Gelatine Issue Mondelez India
Technique Awards – Best Use of Internal Communications (A8)
Organisation Name Campaign Title Client/Consultancy Name
20:20 MSL FineTuneIn Innovation and optimism leading to success Dell Technologies
L’Oreal India Reconnection – Back to the Future of Work at L’Oreal India Digital Driftwood
Lupin Ltd Reinforcing a Values-Driven Culture
Max Life Insurance Building a Stronger Swifter Workplace in the post pandemic world Edelman India Pvt Ltd
PhonePe Pvt Ltd Empathize, Inform and Engage
Technique Awards – Best New Product Launch (A9)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE Establishing Carens as a Disruptive Game Changer with a compelling Product Centric Narrative KIA
MPL Billion Cheers Jersey Launch
Pizza Hut India Momo Mia Influencer Launch Campaign Archetype Agency
Ruder Finn India Building The Payments Infrastructure of the Future Pine Labs
SKODA AUTO India Not Just a Brand New Car – SKODA KUSHAQ
Technique Awards – Best Use of Media Relations (A10)
Organisation Name Campaign Title Client/Consultancy Name
&TV, Zee Entertainment Enterprises Ltd Bhabiji Ghar Par Hain Genesis BCW
Adfactors PR Pvt Ltd Winning over Investors for RateGain RateGain Travel Technologies
MSL India Pepperfry2.0 Pepperfry
Ruder Finn India #PoochnaZarooriHai – Criminal Justice Behind Closed Doors Disney+ Hotstar
Value 360 Communications Reimagining Stock Broking For The Millennial India Angel One
Technique Awards – Best Use of Community Outreach (A11)
Organisation Name Campaign Title Client/Consultancy Name
&TV, Zee Entertainment Enterprises Ltd Baal Shiv Show Launch Genesis BCW
AvianWE #DettolSalutes – Building hope in times of fear Reckitt
First Partners Don’t Forget Leprosy Voicing A Desperate Plea for Attention amidst Pandemic Sasakawa-India Leprosy Foundation
PCA (MSL) I’m vaccinated OkCupid India
Vistara National Relief Program AvianWE
Technique Awards – Best Regional Campaign (A12)
Organisation Name Campaign Title Client/Consultancy Name
Adfactors PR Pvt Ltd Tata Tea Chakra Gold Regional Campaign Tata Tea Chakra Gold
AvianWE Social and Behavioral Change Communications Campaign SBCC CARE India
Edelman India Pvt Ltd Launch of Flipkart’s Shopsy Flipkart
Hill+Knowlton Strategies India Enriching farmer lives #InItForFarmers Corteva Agriscience
Value 360 Communications Growing with the growers in the most sustainable way Agoro Carbon Alliance
SECTOR AWARDS
Sector Awards – Best Hospitality and Travel Sector Campaign (B1)
Organisation Name Campaign Title Client/Consultancy Name
First Partners Hyundai Celebrates its Silver Jubilee with India s Super 25 Hyundai Motors
Genesis BCW Making A 6E Recovery IndiGo
Six Degrees BCW The T20 Pavilion – An Ultimate Cricket Stay, India Booking.com
Value 360 Communications Switching India s gear towards car subscription with Zoomcar Zoomcar
Vistara Rebuilding Passenger Confidence AvianWE
Sector Awards-Best Automobile Sector Campaign (B2)
Organisation Name Campaign Title Client/Consultancy Name
First Partners Introducing India to World Rally Car DNA with Hyundai i20 N Line Hyundai Motors
Ford India Committed To Serve – Ford India Business Restructuring
SKODA AUTO India Not Just a Brand New Car – SKODA KUSHAQ
TVS Motor Company TVS Motor Company – Harnessing the Electric Mobility ecosystem
Value 360 Communications The Inception of Future – Launching India’s 1st SUV with AI inside MG Motor India
Sector Awards – Best Luxury Campaign (B3)
Organisation Name Campaign Title Client/Consultancy Name
Adfactors PR Pvt Ltd Sprinting towards gender-equality Senco Gold & Diamonds
Asian Paints AP Furnishings Sabyasachi for Nilaya Asian Paints
BMW Group India Launch of the Press Launch – BMW 3 Series Gran Limousine
PR Pundit Public Relations Pvt Ltd Bobbi Brown Celbrates 30 Glowing years Bobbi Brown India
Sector Awards – Best Technology and Telecom Sector Campaign (B4)
Organisation Name Campaign Title Client/Consultancy Name
Kaizzen Mercer Mettl Enablers of Next-Gen online examination skill assessment Mercer|Mettl
MPL MPL – Fan Bann Jaaoge MPL
RF Thunder Unlock The True Convenience Oppo
Value 360 Communications Building Setu to connect with the unconnected: XraySetu Artpark
Value 360 Communications Sound-wave Technology Enabling extraordinary experiences across businesses Bridging the last mile in Financial Inclusion Tonetag
Sector Awards – Best Healthcare and Pharma Sector Campaign (B5)
Organisation Name Campaign Title Client/Consultancy Name
First Partners #NursesMidwife4Change – War cry for Dignity of Nurses JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)
GCI Health India Berok Zindagi Unstoppable Life Cipla Limited
PR Pundit Public Relations Pvt Ltd Fitterfly Pre Diabetes campaign Fitterfly
Sanofi India Sanofi 100 Insulin Stories Edelman India Pvt Ltd
Value 360 Communications Connecting the Unconnected at the time of need XraySetu Artpark
Sector Awards – Best Consumer Products and Retail Sector Campaign (B6)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE Dettol Salutes Building hope in times of fear Reckitt
Kaizzen Meeting India’s Meaty Needs FreshToHome
Media Mantra Empowering little minds with new-age technology PlayShifu
Six Degrees BCW IKEA India s first city store in Worli Mumbai IKEA India
Weber Shandwick Drishti nahi Drishtikon – A Vision for illuminated roads Signify
Sector Awards – Best Not-for-Profit and Association Sector Campaign (B7)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE Reaching The Unreachable CARE India
Chase India (AvianWe) UdyamStree EdelGive Foundation
First Partners NursesMidwife4Change – War cry for Dignity of Nurses JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)
First Partners Don t Forget Leprosy Voicing A Desperate Plea for Attention amidst Pandemic Sasakawa-India Leprosy Foundation
GCI Health India People of Action RotaryResponds Rotary International
Sector Awards – Best Food and Beverage Campaign (B8)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE McSpicy Fried Chicken Campaign Hardcastle Restaurants Pvt Ltd
Genesis BCW Britannia Tiger Krunch Krunch Khao Punch Dikhao Britannia Industries Limited
Kaizzen FreshToHome Meeting India s Meaty Needs FreshToHome
Pizza Hut India Momo Mia Influencer Launch Campaign Archetype Agency
PR Pundit Public Relations Pvt Ltd It’s Kind of Delicious and Wonderful Glenmorangie
Sector Awards – Best Entertainment and Media Sector Campaign (B9)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE PVR CARES PVR Ltd.
Kommune Brand Communications Launch of Beyondlife club NFT Platform Beyondlife.club
Ruder Finn India #PoochnaZarooriHai – Criminal Justice Behind Closed Doors Disney+Hotstar
Value 360 Communications Creating India’s Largest, Fastest Growing Vernacular Audio Influencer Community Khabri
Weber Shandwick Housefull Marvel Studios Assembles Fans to the Theatres by Tapping into the Indian Culture Marvel Studios
Sector Awards – Best Banking and Financial Services Sector Campaign (B10)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE #AbHarDinHuaAasan Amazon Pay
Edelman India Pvt Ltd India Protection Quotient 4.0 Max Life Insurance
First Partners India Fights Back From Deferring to Demanding
Godrej Capital Limited Post Generation Rent Adfactors PR Pvt Ltd
ICICI Prudential Life Insurance Protect & Save
Sector Awards – Best Services Sector Campaign (B11)
Organisation Name Campaign Title Client/Consultancy Name
Adfactors PR Pvt Ltd LEADing towards School EdTech LEAD
First Partners India Fights Back From Deferring to Demanding Home Credit
First Partners Zolving Cross Border Financial Inclusion Zolve
MSL India Delivering India to the World DHL Express
Value 360 Communications Becoming the most preferred partner for D2C sellers in India Shiprocket
Sector Awards – Best Sports Campaign (B12)
Organisation Name Campaign Title Client/Consultancy Name
Media Mantra Got Guts to take the plunge Jumpin Heights
MPL Fan Bann Jaaoge
MPL Billion Cheers Team India Jersey Launch
MSL India Hum Honge Kamyab – Tokyo Olympic Games 2020 Sony Sports Network
Value 360 Communications Streaming Global Speaking Local Rooter
Sector Awards – Best Infrastructure and Real Estate Sector Campaign  (B13)
Organisation Name Campaign Title Client/Consultancy Name
Columbia Pacific Communities #ReplyDontReject Famous Innovations
Godrej Properties Ltd #GreenPincode
Holcim India Group-ACC & Ambuja Cement Change The Story
Value 360 Communications Setting real example of Aapda me Avsar Curated Living Solutions
Weber Shandwick Hard Hat Challenge Uplifting women in STEM fields Vedanta Aluminium
Sector Awards – Best Campaign by a PSU (B14)
Organisation Name Campaign Title Client/Consultancy Name
AvianWE International Day of Girl Child Delegation of the European Union to India and Bhutan
Concept Public Relations India Limited Scaling New Heights Gujarat Mineral Development Corporation Limited
SPECIAL AWARDS
Special Awards – Best Brand Reputation Campaign of the year (D1)
Organisation Name Campaign Title Client/Consultancy Name
Adfactors PR Pvt Ltd Tata Tea Premium – Desh Ka Kulhad Campaign Tata Tea Premium
Adfactors PR Pvt Ltd Presenting Mahindra’s world-class SUV XUV700 Mahindra
Ketchum Sampark Ariel Share the load – Do you see me as equal Ariel
Schneider Electric Green Yodha
Weber Shandwick Rallying men and boys to create a bold and united force against gender based violence Son Rise – Vibha Bakshi
Special Awards – Best Corporate Reputation Campaign of the year (D2)
Organisation Name Campaign Title Client/Consultancy Name
First Partners Hyundai Celebrates its Silver Jubilee with India s Super 25 Hyundai Motors
First Partners Waging a War Against Single-Use Plastics ITC Limited
First Partners India Fights Back From Deferring to Demanding Home Credit
MSL India Pepperfry2.0 Pepperfry
MSL India #MaricoOfTomorrowToday Marico
Special Awards – PR Consultancy of the Year – Small (Below 10 Cr) (D3)
 
Organisation Name
Ideosphere Consulting
ON PURPOSE
Scroll Mantra Pvt Ltd
Special Awards – PR Consultancy of the Year – Mid-size (Above INR 10-20 cr) (D4)
 
Organisation Name
Fuzion PR Pvt Ltd
Kaizzen
Ruder Finn India
Special Awards – PR Consultancy of the Year – Large (Above INR 20 cr-50 cr) (D5)
Organisation Name
Hill+Knowlton Strategies India
Media Mantra
SPAG
Special Awards – PR Consultancy of the Year – Giant (INR 50 cr above) (D6)
Organisation Name
Adfactors PR Pvt Ltd
AvianWE
BCW India Group
Edelman India Pvt Ltd
MSL India
Value 360 Communications
ReputationToday on EmailReputationToday on FacebookReputationToday on Twitter
ReputationToday
Reputation Today is India’s only print magazine for Public Relations and Corporate Communications professionals. It is the official magazine of PRAXIS - India’s largest offsite summit for Public Relations and Corporate Communications.

Be the first to comment on "The Fulcrum Awards 2022 Shortlist Announced"

Leave a comment

Your email address will not be published.


*