We are gearing towards the 13th edition of the PRAXIS India Weekend. It promises to be a memorable experience for over 550 professionals who will gather for the first time in the state of Kerala. The Grand Hyatt Bolgatty Kochi is a venue like no other. Seeing is believing. Situated on the Vembanad Lake, the hotel offers majestic conferencing facilities.
While 30+ partners have supported the summit and 25+ speakers will take the stage – almost all for the first time, a lot is happening behind the scenes to ensure that the theme – ‘Public Relations as a Force for Good’ comes alive.
An event of this magnitude sees the light of day because of a powerful combination of speakers, participants and partners. The unique summit is built on the philosophy that it belongs as much to every stakeholder as it does to the organisers. The core team has always stated that it is merely a custodian of the summit and not the owner. This has helped strengthen the ethos of the summit over the years. This is probably the only PR conference in the world that is not organised by a trade association or media outlet but by a group of volunteers who come together annually to bring the experience to life.
This year there is a new brand identity system – The X Factor – created by Lopez Design in order to enable PRAXIS to go international. Each geography will have its own colour scheme. Over the next 12 months the summit will take place as a day-long event in Singapore, Abu Dhabi, Tokyo and Nairobi, if all plans fall in place.
We want to call out all the supporters of the summit: Titanium Partner – Avian We.
Platinum Partners – Value 360, Kaizzen, MSL India, Burson, SPAG Finn Partners
Gold Partners – Aditya Birla Group, Godrej Industries Group, Tata Consultancy Services, Anil Agarwal Foundation, PepsiCo India, Sparkle Gift Card
Silver Partners – Impact Research and Measurement, Edelman India, PR Pundit Havas Red, RuderFinn India, The PRactice, Ants Digital, Influencing and OPRG
Bronze Partners – Alkimyx Global, Bloomingdale Public Relations, BrandVD Communications, NewsVoir, Primex Media Services, SGA PR, Teamwork Communications, Bayer, Jindal Steel, Mondelez, Kritical Edge
Special Partners – Daily Objects, Earned First, Avignyata
#PRAXISIndia has an outstanding content line-up. Read more about the speakers and topics
The opening keynote is on Purpose with Accountability: Building Reputation Through Impact in the Age of AI by Joyce Lorigan, Group Head – Corporate Affairs & Chief Marketing Officer, Springer Nature followed by a conversation with Rachana Panda, VP & Cluster Comms Head, ASEAN, ANZ & South Asia, Bayer. The second keynote session is on Mediation as a Superpower in Public Relations by Aloysius Goh, Founder & CEO, Sage Mediation followed by a conversation with Kritika Saxena, Head – Marketing (India), Tata Consultancy Services. The third keynote session is on The Influence Imperative: Brand Leadership in an Uncertain World by Jo-ann Robertson, President Europe & Transatlantic Growth Leader, BPI Group followed by a conversation with Dhruv Talwar, AVP – Corporate Brand & Communication, Godrej Industries Group. The fourth keynote session is on Earning Reputation in the Intelligence Era by Corey duBrowa, CEO, Burson followed by a conversation with Arun Sudhaman, CEO The PRomise Foundation. The final keynote session on Day 1 is on Storytelling as a Force for Good by Kabir Bedi, Actor & Author followed by a conversation with Naina Bhalla, EVP, Growth & Strategy, V360 Group.
Day two opens with a keynote on Facts, Not Fear: Communicating with Courage in an Age of Misinformation by Dr. Cyriac Abby Philips, Hepatologist, Author & Public Health Activist (better known as The Liver Doctor). The keynote session number seven is on Journalism as a Force for Good with Zakka Jacob, Managing Editor, Times Now. This is followed by the keynote session on the theme – Public Relations as a Force for Good helmed by Meenakshi Nevatia, Managing Director, Pfizer India, followed by a conversation with Faizan Aboli, Senior VP, Avian We. The next keynote session is on Where does our value move? From Capacity to Advantage by Sanjay Nair, Global AI & Brand Marketing Lead, Boston Consulting Group, followed by a conversation with Bhavna Jagtiani, CEO, Edelman India. The tenth keynote session is on The Trust Mandate: PR as a Catalyst for Positive Change in an Era of Endless Influence by Kerman Kasad, Head, Marketing & Communications, Tawrid, followed by a conversation with Nidhi Mehra, Senior VP, 2020MSL. The eleventh keynote session is on Building Goodwill at the Intersection of Algorithms, Corporates and Society by Agnes Estes, Director & Head of Corporate Affairs & Business Development (APAC), Novo Nordisk, followed by a conversation with Shilpashree Muniswamappa, Director, ESG & Communications, Colgate-Palmolive India. The penultimate keynote address is on Geopolitics and its Impact on Reputation – Preparing Communicators for the Challenge Ahead by Simon Whitehead, CEO, Portland, followed by a conversation with Shefali Khalsa, CMO & Senior Director – Marketing & Corporate Communications, TransUnion CIBIL. The finale is on How Humans can be a Force for Good with Dia Mirza, Actor & Activist, followed by a conversation Nikhil Pavithran, COO, Kaizzen
There are two special sessions as well as a music concert with King’s Code performing live. All in all, PRAXIS India Weekend is power packed. Be there!
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