Introduction
In America TV advertising especially cable advertising is at peak as companies like Pepsi Coke advertise heavily today. Despite onslaught of online medium TV advertising is booming and carried across nations and continents. TV advertising crossed 60000 Crores rupees in 2010 and many products especially consumer ones sell because of TV advertising.
We see actor Prabhu in Vicks and Kalyan Jewellers, Ajit in Nescafe, Vijay in Coke and many others in all TV advertisements Manapuram finance featured Vikram and Sachin embraced Boost Kapil also was featured in Boost advertisements and K Srikanth in online games etc Celebrity endorsement adds credibility to advertising and Ramy Krishnan featured in Max Gold etc. In America also TV advertisements and commercials have had long successful run as Michael Jackson the legendary pop singer featured in Pepsi the choice of New Generation commercials.
Product Demonstration
TV advertising demonstrates the product well and shows deep features of a fridge or air conditioner well. Due to this FMCG products get sold easily and there is a steady market there Many young and attractive women are used in TV commercials and this trend continues even today.
Products get fully demonstrated on TV and TV serves it better Formarketing purposes TV helps in great ways and TV in India is like in America and many sponsors use same techniques. Many mega serials are on in America like Dallas Dynasty A Team and others and similar TV shows are found in India Kollangal a TV serial featuring Devyani the actresses ran successfully for several years and had good sponsors Chithi another serialfeaturing Radhika Sarath Kumar ran for several years also and had huge advertisers.
TV commercials are costlier even in Doordarshan and during 1980s and 90s when Ramayana and Mahabharatha epics came on TV many advertisers like maggi noodles and others sponsored it The charges are in lakhs of rupees for 30 or 60 second spots and companied compete to book slots
TV in India is changing like in developed countries like America as reality shows are on Kamal featuring Big oss and later Vijay Sethupathi featuring shows attract large numbers Unscripted TV has become big trend as Amitabh Bacchans Kaun Banega Crorepathi also was popular and attracted large advertisers
Movies and Songs
TV commercials also sponsor movies and movie songs and there is music channel in all language TV Movie songs attract people and Kajol Shah Rukh Khan and other Hindi stars cinema and songs are very popular and TV commercials and advertisements sponsor such shows in large number
What needs to be done
TV commercials should become more commercially conscious and promote product sales in a big way. Commercials and advts should aid in marketing products to make companies earn big profits. Commercial TV has come about, and products need to be promoted in a big way. Moreover, it has become globalized and Global brands compete more and more in India and marketing strategies and commercials need to come out in better way in coming days.
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