PR and communication professionals from across India and a quite a few from other countries too came together for two days of networking and conversations exploring the evolving role of reputation, influence and storytelling in an increasingly AI-driven world at the 13th edition of PRAXIS (themed ‘Public Relations as a force for good’) on September 25 & 26, 2026 in Kochi. The summit brought together conversations on the evolving role of communication, journalism and public relations in shaping a more informed, responsible and purpose-driven society.
The city and its vibe
Kochi is no longer the sleepy coastal town in Kerala, having transformed into a bustling, fast-developing city while still preserving its quiet and historic pockets. Older generations would remember Kochi as a quiet royal capital and spice-trading port where life moved slowly with the tides. Today the city pulses with modern infrastructure, tech parks and massive commercial hubs. Yet there are quite a few places where that ‘sleepy town’ vibe still lives. Fort Kochi for example is a historic neighbourhood with narrow streets and art cafes. It’s a place that still slows down after sunset with shops closing early by 8:00 pm. Compared to mega-cities like Bombay, Delhi or Bangalore, arriving in Kochi feels much calmer and less overwhelming for travellers. Also quieter areas like Vypin Island and the surrounding backwaters offer a peaceful escape from the urban rush.
With this heritage and culture, Kochi played the perfect backdrop for PRAXIS 2026.
Where luxury meets breathtaking views
Grand Hyatt Bolgatty is a stunning luxury retreat that brings together contemporary elegance, warm hospitality and the natural beauty of Kerala. Set on the picturesque Bolgatty Island in Kochi, the property offers an enchanting escape surrounded by serene backwaters, lush greenery and expansive views that instantly create a sense of calm.
The resort’s beautiful setting is one of its greatest attractions. From tranquil waters and swaying palms to spectacular sunsets, every corner offers a visual treat and a refreshing connection with nature. Its thoughtfully designed spaces blend modern luxury with the character and charm of Kerala, creating an atmosphere that feels both sophisticated and relaxing.
There couldn’t have been a better and a more relaxed venue for PRAXIS 2026 than Grand Hyatt Bolgatty. With its exceptional setting, elegant ambience and breathtaking vistas, it proved to be more than just a luxury hotel…it was a venue that captured the beauty and spirit of God’s own country.
PRAXIS 2026 – Day I
The summit opened with welcome remarks and partner felicitation, followed by sessions examining how organisations can build reputation through purpose and accountability in the age of AI. Discussions also highlighted mediation as an important capability for public relations, particularly in navigating complex stakeholder relationships.
Further sessions explored brand leadership and influence in an uncertain world, alongside the changing dynamics of reputation in the intelligence era. Speakers and participants examined how communication leaders can adapt to technological disruption while maintaining trust, authenticity and human connection.
The summit also featured a special address on embracing bigger ambitions in the AI era, encouraging professionals to think beyond efficiency and leaner models.
The PRAXIS Gala added a celebratory dimension to the evening, followed by a special keynote on ‘Storytelling as a Force for Good’ by Actor & Author, Mr. Kabir Bedi. The day concluded with dinner and a live concert, bringing together learning, networking and celebration.
PRAXIS 2026 – Day II
The day’s sessions explored the importance of facts and courage in an age of misinformation, highlighting the responsibility of communicators to build trust through credible and transparent narratives. Discussions also examined journalism and public relations as forces for good, with a focus on how communication can contribute to positive societal outcomes.
The summit further explored how organisations can convert capacity into competitive advantage, build trust in an era of unprecedented influence, and create goodwill at the intersection of algorithms, business and society. Speakers also examined the growing impact of geopolitics on corporate reputation and the need for communicators to prepare for an increasingly complex global environment.
A special session highlighted the role of partnerships in creating lasting change, reinforcing the importance of collaboration in delivering meaningful impact.
The summit concluded with a powerful session on ‘Humanity as a Force for Good’ featuring Actor & Activist, Ms. Dia Mirza, who reflected on the importance of empathy, responsibility and collective action in creating a more sustainable and compassionate future.
PRAXIS 2026 concluded with the Fulcrum Awards Night, followed by an evening of networking and celebrations.
Last Word
नेटवर्किंग, बातें और चर्चाएँ हुई, जब मिल बैठे इंडस्ट्री के यार;
हर साल की तरह तेरहवें प्रैक्सिस में भी PR ने किया अपना PR.
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