Top Five Trends Reshaping Advertising Strategies in 2025
A CEO’s Dilemma Late one evening, a CEO of a global consumer brand found herself staring at a...
February 06,2025 READ MORE
Dr. Ankoor Dasguupta
Three Elements of Communication that Leaders Must Master
Sometimes I wonder, why is communication not taught in elementary schools as a subject. In today’s business environment,...
January 30,2025 READ MORE
Digital Media Landscape in India- A Strategic Calibration for C-Suite Leaders
The digital media ecosystem in India is a paradox of immense potential and glaring complexities. On one hand,...
January 23,2025 READ MORE
Mastering the Balance Between Connection and Precision – The Art and Science of Communication
As I keep practicing my daily early morning reading, voice exercises and meditation, I thought of writing this...
January 16,2025 READ MORE
Emotional Intelligence – The strategic lever in Transformational Leadership
I recall this instance from one of my boardroom meetings where we faced a tough decision. The company’s...
January 09,2025 READ MORE
Christmas 2024 Marketing Trends- How Advertising Evolves to Capture the Spirit of the Season
Globally, Christmas marketing is a pivotal time for brands to connect with their audience. Over the years, advertising...
December 26,2024 READ MORE
Growth and Innovation in Leadership through Organisational Unlearning
Seems like a lesser talked about subject, unlearning. In the ever-evolving world of business, success isn’t just about...
December 19,2024 READ MORE
The Edge of Tomorrow- Why Upskilling is Non-Negotiable for Marketers?
Allow me to share a hypothetical instance and see if you are able to relate to this. Let’s...
December 12,2024 READ MORE
Breaking Free from Limiting Beliefs
Wearing the hat of a marketer most of my life, one of the best decisions I took was...
December 05,2024 READ MORE
The Future of Marketing Strategies – Going Beyond the Conventional
I am grateful to be a part of this amazing digital and technology boom that has happened in...
November 28,2024 READ MORE
What Makes Public Relations a Lucrative Career?
PR is a strategic communication discipline that plays a crucial role in shaping perceptions, influencing public opinion, and...
November 21,2024 READ MORE
Why Core Values and Demonstrating Them are Vital for Organisational Success
I still recall when I started by corporate journey with GE, the values that I imbibed were integrity,...
November 14,2024 READ MORE