Collaborative Working – Complexity in the Simplicity
One of the seemingly simplest yet the most complex. I faced this first in my corporate life when...
May 09,2024 READ MORE
Dr. Ankoor Dasguupta
Navigating the Future: Growing Relevance of Sustainability in Marketing
As stewards of our brands, we must recognise that sustainability is not a mere marketing ploy, but a...
May 02,2024 READ MORE
Personalised Marketing for Customer-Centric Strategies
In the dynamic landscape of marketing, one trend stands out as a game-changer which is the shift from...
April 18,2024 READ MORE
Top 10 Emerging Technologies Shaping the Landscape of Digital Marketing
Digital marketing continues to evolve at breakneck pace. As emerging technologies reshape consumer experiences, they open new opportunities...
March 28,2024 READ MORE
The Metamorphosis of CMOs-Evolution and Future Horizons
In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation...
March 06,2024 READ MORE
Embracing Neurodiversity- A Perspective on the Growing Importance in Leadership
In the fast-paced world of business, where innovation and adaptability are paramount, the need for diverse perspectives has...
February 01,2024 READ MORE
The Juxtaposition of Compassion and Empathy in Leadership
In the grand orchestra of leadership, compassion and empathy emerge as the master conductors, orchestrating a harmonious symphony...
January 10,2024 READ MORE
From Chains to Choices -The Dilemma of Unbridled Workplace Freedom
For me, learning, unlearning, application of learnings, failing, upskilling and revisiting my practices has helped a lot in...
December 20,2023 READ MORE
Sustainability and Social Responsibility in Marketing – What Does the Future Hold?
In an era where consumers are becoming increasingly conscious of their environmental impact and societal footprint, businesses are...
December 13,2023 READ MORE
The Impact of Gen Z on Consumer Behaviour – A Paradigm Shift in the Marketplace
The emergence of Generation Z, born roughly between the mid-1990s and early 2010s, has ushered in a new...
November 29,2023 READ MORE
The intersection of Art and Algorithms- boon for Marketing?
The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given...
November 16,2023 READ MORE
Highly Effective Networking: 5 Strategies for Successful Networking
The way I see it, human beings are designed to be a part of communities. Everyone loves to...
November 01,2023 READ MORE