The Intersection of Neuroscience and Brand Strategy
In today’s competitive landscape, understanding the brain’s role in brand perception is pivotal for crafting compelling brand strategies....
August 14,2024 READ MORE
Dr. Ankoor Dasguupta
Why Honesty Comes with Checks and Balances
Honesty is often hailed as a cardinal virtue, a cornerstone of personal integrity, and a foundational pillar in...
August 08,2024 READ MORE
Building a People-Centric Organisation – A Global Imperative for Modern Leaders
In my past 24 years of journey, I am grateful to have worked in multiple roles including cross-functional...
August 01,2024 READ MORE
The Symphony of the Senses – Unveiling Neuromarketing’s Role in Sensory Marketing
Imagine stepping into a luxury car dealership. As you walk in, you’re greeted by the subtle aroma of...
July 25,2024 READ MORE
The Importance of Neuromarketing on Global Applications (Part II)
Read Part 1 – to link Walking through a bustling marketplace in Marrakesh, the vibrant colours of spices,...
July 18,2024 READ MORE
The Importance of Neuromarketing on Global Applications (Part I)
In the ever-evolving landscape of marketing, understanding consumer behaviour at a deeper level has become paramount. Neuromarketing, the...
July 11,2024 READ MORE
The Importance of Self-Awareness in Executive Leadership
In the fast-paced and complex world of executive leadership, the ability to understand and manage oneself is not...
July 04,2024 READ MORE
Elevating Leadership – The Strategic Impact of Coaching in Modern Organisations
Visualise this – in the bustling heart of a leading tech firm, an executive (let’s call her Emily)...
June 27,2024 READ MORE
The Metamorphosis of CMOs-Evolution and Future Horizons
In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation...
June 20,2024 READ MORE
With Great Power Comes Greater Responsibility: Ethical AI in Marketing
Let me try to tell this via a story with some fictitious characters. In the bustling city of...
June 13,2024 READ MORE
The Ripple Effect – How Self-Aware Leaders Create Positive Workplace Cultures
When I started my career journey, I am grateful that I got to learn not only these 5...
June 06,2024 READ MORE
People are more than 10 Digits on your Mobile – The Art of cultivating Relationships
Build your unique currency. Be it staying relevant, trust, empathy, diversity…anything that forms the foundation to your culture...
May 30,2024 READ MORE