Dr. Ankoor Dasguupta – Page 10

Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling...

October 18,2023 READ MORE

My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually...

October 04,2023 READ MORE

During my career journey, I have observed that there are certain aspects that have a strong potential of...

September 20,2023 READ MORE

Come to think of it, there are many different exercises that a marketer needs to do to build...

September 05,2023 READ MORE

The Indian population has taken to social media like how and on average, spend about 2.36 hours on...

August 10,2023 READ MORE

Came across a quote – “The decent method you follow is better than the perfect method you quit”....

June 28,2023 READ MORE

Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In...

April 05,2023 READ MORE

The digital ecosystem is at a stage where it is becoming less about the depth of connections we...

January 17,2023 READ MORE

I am certain that going forward, the past two years will be probably a part of history books...

February 02,2022 READ MORE

What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over...

December 02,2021 READ MORE

I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle...

August 25,2021 READ MORE

Happiness may be perceived in a variety of ways by people. For me, everything starts with balance and...

January 09,2020 READ MORE