Articles by Arneeta Vasudeva

The new age supermodels

The mid to late nineties, saw India witness the era of the supermodels. Marked by a wave of talented and beautiful models who revolutionised the…



Modern day, creative PR

Traditionally, consultancies have been working in silos driven by channel led solutions, versus, idea led direction. Today, as the lines have blurred between earned, owned,…





Public Speaking – An Art

Many young executives convince themselves that they cannot speak in a public forum. They imagine the worst will happen, such as the mouth drying up,…


Next Level In Indian Hospitality

The hospitality industry is seeing a new trend following the impact through the pandemic, 2020-2021. There is increased consumer awareness of all things that should…