Cultivating a Positive Regional Reputation
In today’s hyper-connected world, where information spreads rapidly and public perception can make or break a business, reputation...
May 31,2023 READ MORE
Atul Malikram
From Traditional to Integrated – How Public Relations Has Adapted to Changing Media Landscapes
To say technology has changed our lives would be an understatement. Technology has vastly affected the traditional consumer...
May 10,2023 READ MORE
Beyond Translation: The Importance of Cultural Nuances in Regional PR
In today’s globalised world, businesses are expanding at an unprecedented pace. With this growth comes the challenge of...
April 27,2023 READ MORE
The Power of Silence in Crisis Management
Crisis management can be daunting, but taking a moment to pause and reflect can help you protect your...
March 28,2023 READ MORE
Storytelling in the Age of AI
Storytelling has always been a key strategy in brand communication, affecting corporate culture, brand philosophy, and lifestyle attitudes....
March 09,2023 READ MORE
The Rise of Public Relations in Politics
Public relations have long been a crucial aspect of business, but in recent years, it has also become...
January 17,2023 READ MORE
Six life ethics that coincide with PR
To ensure ethical and professional standards, it is important to have strict codes of ethics. In public relations,...
December 22,2022 READ MORE
Decoding the Art of Storytelling in the Indian Market
The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE...
August 10,2022 READ MORE
Understanding the Law of Publicity
Publicity laws can be difficult to understand, but I’ll do my best to break it down for you....
July 28,2022 READ MORE
Rising trend of cross-consultancy collaboration in PR
The PR landscape has changed significantly over the last few years. Especially after the Covid scenario brand managers...
June 29,2022 READ MORE
PR trends that will create evolution in the community in 2021
2020 has been a year of contemplation and adjustments for everyone across the length & breadth of the...
December 17,2020 READ MORE