In today’s competitive and fast-moving business world, the expectations placed on advertising consultancies have fundamentally changed. Clients no...
July 23,2025 READ MORE
When travellers take to the skies—whether for business, leisure, or family—their most fundamental expectation is not luxury or...
July 02,2025 READ MORE
For many executives, public relations still conjure up the idea of getting featured on CNN or landing a...
June 25,2025 READ MORE
When I started out in advertising, the conversations were pretty straightforward. We talked about Brand Promise, Brand Positioning,...
June 18,2025 READ MORE
The Indian Premier League (IPL) 2025 concluded with an emotional and exhilarating climax as Royal Challengers Bengaluru (RCB)...
June 11,2025 READ MORE
The Indian Premier League (IPL) is one of the largest cricket competitions in the world. It’s not only...
May 30,2025 READ MORE
World Marketing Day is today, May 27. It’s a day to think about how marketing has changed businesses,...
May 26,2025 READ MORE
When discussing whether PR strategies differ between B2B and B2C brands, the answer is nuanced—both yes and no....
May 21,2025 READ MORE
Cricket and Bollywood are often described as religions in India, deeply ingrained in the country’s cultural fabric. Recognising...
April 28,2025 READ MORE
In the earlier days of Public Relations (PR), success was often measured by the sheer volume of media...
April 04,2025 READ MORE
The importance of communication be it internal or external has changed over a period of time. Especially in...
October 19,2023 READ MORE
Health care as a category has evolved and grown leaps and bounds that brands today are seeking differentiation...
August 24,2023 READ MORE