Articles by Ganapathy Viswanathan

After the pandemic with the country opening up fully brands became very busy in 2022 and we saw many brands actively engage this year. With…

We are now a free bird as the pandemic has faded away and hopefully the year 2023 will be year of buzz and action for…

May be in the early 90’s and even the beginning of the new millennium Public relation was seen as one of the offerings in the…

All of us get excited when we win new business after a very competitive multi -pitch presentation.  Yes, we need to win businesses so that…

Your employees are the biggest asset of your organisation. Motivating your employees and keeping them engaged is very important in today’s high attrition that happens…

The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting from basic PC’s to Mainframe computers to…

A well thought out website can really create a lasting impression! How many of us have really bothered to browse through the pages of a…

Alyque Padamsee who was addressed GOD in Lintas spent many decades in advertising and theatre. As head and Chief Executive of Lintas, Alyque built Lintas…

K.S. Neelakandan, popularly known as Neelu in the PR fraternity, started his career in advertising but later moved to the public relations field when he…