Views November 27,2025
When you look at how public relations has grown in India, it almost feels like watching the country find its own voice. A few decades ago, PR barely had a defined space. Today, it...
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In today’s rapidly evolving communication ecosystem, influencers have become the key critical force shaping brand perception and consumer...
November 20,2025 READ MORE
The field of public relations (PR) is going through a lot of changes. In the next ten years,...
November 12,2025 READ MORE
For a long time, the press release was the most important thing in public relations. Every young PR...
November 06,2025 READ MORE
People were starting to talk about artificial intelligence in their daily work instead of just in boardrooms a...
October 23,2025 READ MORE
When we think of Diwali, we think of lights, fireworks, new clothes, and family gatherings. But let’s be...
October 15,2025 READ MORE
A great idea in advertising has always started with a great brief—one that’s clear, inspiring, and full of...
October 08,2025 READ MORE
While I have not spent my entire career in PR, my extensive experience in the business of communication...
October 01,2025 READ MORE
Marketing Isn’t What It Used to Be There was a time when one person could run both sales...
September 24,2025 READ MORE
Healthcare isn’t just another sector—it’s deeply personal. It’s about people’s lives, their anxieties, their hopes. That’s why it...
August 27,2025 READ MORE
The Power of PR: Why Global Leaders Swear by It Public relations aren’t just about press releases anymore....
August 13,2025 READ MORE
Public Relations (PR) has long been recognised for building awareness, credibility, and trust. Through earned media coverage, thought...
August 07,2025 READ MORE
For a long time, public relations (PR) in India remained a metro-centric activity. Brands primarily targeted Tier-1 cities,...
July 30,2025 READ MORE