Crafting the perfect pitch
How boring it is to create a press release and then disseminate to get some small coverage in...
June 21,2023 READ MORE
Ganapathy Viswanathan
The kind of skillsets one should develop to build a career in PR…
The fundamentals of PR will never change and the principles of PR still need to be followed while...
May 31,2023 READ MORE
The Brand Outlook and Challenges in 2023
After the pandemic with the country opening up fully brands became very busy in 2022 and we saw...
January 18,2023 READ MORE
Will 2023 Open Up More Opportunities For Public Relations?
We are now a free bird as the pandemic has faded away and hopefully the year 2023 will...
December 21,2022 READ MORE
Changing Face of Public Relations – Now moved, beyond 360-degree communication
May be in the early 90’s and even the beginning of the new millennium Public relation was seen...
January 16,2020 READ MORE
Setting client expectations in Public Relations is most important
All of us get excited when we win new business after a very competitive multi -pitch presentation. Yes,...
November 28,2019 READ MORE
Connect with your employees on mobile and boost your employee engagement
Your employees are the biggest asset of your organisation. Motivating your employees and keeping them engaged is very...
October 10,2019 READ MORE
How some reputed technology brands have leveraged PR very effectively?
The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting...
September 06,2019 READ MORE
The importance of a well-planned website for a corporate brand
A well thought out website can really create a lasting impression! How many of us have really bothered...
August 09,2019 READ MORE
Crisis Preparedness – Why being crisis ready is business smart
Crisis in a corporate can erupt any time and it usually arrives without any warning. One should not...
December 14,2018 READ MORE
Alyque Padamsee, a true advertising champion and a great theatre personality
Alyque Padamsee who was addressed GOD in Lintas spent many decades in advertising and theatre. As head and...
November 20,2018 READ MORE
Remembering K.S. Neelakandan – A doyen of Public Relations
K.S. Neelakandan, popularly known as Neelu in the PR fraternity, started his career in advertising but later moved...
October 19,2018 READ MORE