Articles by Ira Pradhan

Representation Matters

An ardent fan of movies in theatres, I missed them dearly when the pandemic hit. Of course, with mounting priorities at the work and at…




Lockdown Reading

One of my absolute favourite persons in history is Benjamin Franklin. Of the wise things he’s said, I’ll quote one here: “If you would not…







Secrets to creative campaigns

Have you ever looked at an outrageous fashion creation and said, ‘but who wears such things?’  I did. Until I started working on conceptualising creative…