Articles by Jai Bahal



Wait, what?

Terms like “waiting time” or “waiting lounge” have taken on a whole new meaning with the evolution of pocket-sized entertainment in its current iteration –…



The Trend Bend

Marketers stress sometimes.  Will the campaign work?  Are the metrics efficient enough to measure the outcomes?  Is the brand sentiment positive?  Aside from visible concerns…


The Twitch itch

There is no point wasting time thinking about the social media hole we have dug for ourselves – as marketers and as users. The social…



Seniors online

By now, internet addiction particularly amongst the millennials is a fact well known and extensively scowled upon. There are several worrisome research papers and studies…