Articles by Jai Bahal

What is the brand experience? This month, I’d like to try a new format. A lot of times we don’t rely much on our senses…

Hi again. In part 1 of this piece, we learned about the biology of a scam, a few examples of how they’re pulled-off and types…

Fundamentals of a scam From the African king who wants to give away his treasure because of accounting issues to the Pablo Escobar company (yep,…

Hello reader, This is part 2 of the essay – AI and deepfakes. Last week, we laid down context to what deepfakes are, their use-cases…

In a collaboration between Academy Award winning writer Jordan Peele with MonkeyPaw Productions and Buzzfeed, a video was created as a PSA about deepfakes. Peele,…

The struggle of creating You are reading this in your mind Every word, one by one You retain some words, to others you are blind…

Hello reader,  This is part 2 of the essay – You are the product. In part 1, we laid down context to internet privacy, the…

In June 2013, The Mira Hotel in the heart of the Tsim Tsa Tsui district in Hong Kong, was the setting of something monumental. Edward…

The symbol on the cover of this article is called ‘trollface’. Drawn on MS Paint, (remember MS Paint?) by an American student named Carlos, it…

I compare internet slang to the fabric of space time. Like the formation of a blackhole is caused by the death of a star and…