Articles by Jai Bahal

Marketers stress sometimes.  Will the campaign work?  Are the metrics efficient enough to measure the outcomes?  Is the brand sentiment positive?  Aside from visible concerns…

There is no point wasting time thinking about the social media hole we have dug for ourselves – as marketers and as users. The social…

Although much has been spoken about the notorious pandemic a lot of the current discussions about changes in the management of business or work-life is…

By now, internet addiction particularly amongst the millennials is a fact well known and extensively scowled upon. There are several worrisome research papers and studies…

As someone who likes to say he runs a startup, one of the key issues I face is getting the word out. My business partner…

Biased opinion: For the edible kind, anything with cream filling is not a cookie. But I digress… Digital cookies are tad bit scarier than finding…

Author’s note: Last week we spoke about what brand communications has become – when the internet changed the game. For a more comprehensive recap, here’s Part 2…

Author’s note: Last week we spoke about what brand communications used to be like – just before the internet changed the game. A quick recap:…

Author’s note: Peeking into the past is a great way to pass some dull hours of the day. The best antidote to the fear of…

Let’s indulge in a thought experiment: When was the last time had a started a conversation with “What you watching these days?” Probably less than…