Articles by Jai Bahal

A couple of weeks ago, we spoke about what gimmicks were and how if used correctly, can seriously drive market demand and brand recall. This…

I like gimmicks. As a marketer that is easily bored, gimmicks that create dissonance based flutters on Twitter get me going. So that got me…

Author’s note: I was sucked into a random blackhole that appeared in my living room a month ago. It warped space-time and I returned last…

Author’s note: I’ve been off for a while. Have taken on a few new challenges that got me detracted from writing. Hopefully this topic, although…

At the expense of sounding dramatic, this might possibly be the best time for the technophiles to be alive. Bear market aside, the thrilling pace…

Terms like “waiting time” or “waiting lounge” have taken on a whole new meaning with the evolution of pocket-sized entertainment in its current iteration –…

Yes. Before any of you ask, no, this article is not written to justify the grades gone by. There are several conversations in the modern…

Marketers stress sometimes.  Will the campaign work?  Are the metrics efficient enough to measure the outcomes?  Is the brand sentiment positive?  Aside from visible concerns…

There is no point wasting time thinking about the social media hole we have dug for ourselves – as marketers and as users. The social…

Although much has been spoken about the notorious pandemic a lot of the current discussions about changes in the management of business or work-life is…