Articles by Jai Bahal

Author’s note: I’ve been off for a while. Have taken on a few new challenges that got me detracted from writing. Hopefully this topic, although…

At the expense of sounding dramatic, this might possibly be the best time for the technophiles to be alive. Bear market aside, the thrilling pace…

Terms like “waiting time” or “waiting lounge” have taken on a whole new meaning with the evolution of pocket-sized entertainment in its current iteration –…

Yes. Before any of you ask, no, this article is not written to justify the grades gone by. There are several conversations in the modern…

Marketers stress sometimes.  Will the campaign work?  Are the metrics efficient enough to measure the outcomes?  Is the brand sentiment positive?  Aside from visible concerns…

There is no point wasting time thinking about the social media hole we have dug for ourselves – as marketers and as users. The social…

Although much has been spoken about the notorious pandemic a lot of the current discussions about changes in the management of business or work-life is…

By now, internet addiction particularly amongst the millennials is a fact well known and extensively scowled upon. There are several worrisome research papers and studies…

As someone who likes to say he runs a startup, one of the key issues I face is getting the word out. My business partner…

Biased opinion: For the edible kind, anything with cream filling is not a cookie. But I digress… Digital cookies are tad bit scarier than finding…