Wait, what?
Terms like “waiting time” or “waiting lounge” have taken on a whole new meaning with the evolution of...
May 31,2022 READ MORE
Jai Bahal
Education in the gig economy
Yes. Before any of you ask, no, this article is not written to justify the grades gone by....
May 24,2022 READ MORE
The Trend Bend
Marketers stress sometimes. Will the campaign work? Are the metrics efficient enough to measure the outcomes? Is the...
May 09,2022 READ MORE
The Twitch itch
There is no point wasting time thinking about the social media hole we have dug for ourselves –...
April 25,2022 READ MORE
Disruptive by Default
Although much has been spoken about the notorious pandemic a lot of the current discussions about changes in...
April 18,2022 READ MORE
Seniors online
By now, internet addiction particularly amongst the millennials is a fact well known and extensively scowled upon. There...
April 04,2022 READ MORE
Tokenised marketing
As someone who likes to say he runs a startup, one of the key issues I face is...
March 28,2022 READ MORE
Should brands fear the Cookiepocalypse?
Biased opinion: For the edible kind, anything with cream filling is not a cookie. But I digress… Digital...
March 21,2022 READ MORE
The Evolution of Brand Communications – Part 3: Predicting the Future
Author’s note: Last week we spoke about what brand communications has become – when the internet changed the game....
March 14,2022 READ MORE
The Evolution of Brand Communications – Part 2: The Digital Revolution
Author’s note: Last week we spoke about what brand communications used to be like – just before the...
March 07,2022 READ MORE
A timeline of Brand Marketing – Part 1: Past
Author’s note: Peeking into the past is a great way to pass some dull hours of the day....
February 28,2022 READ MORE
The entertainment democracy
Let’s indulge in a thought experiment: When was the last time had a started a conversation with “What...
February 07,2022 READ MORE