Mahul Brahma, Author at Reputation Today

Views February 21, 2018

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the…

Views October 18, 2017

“Let there be light,” and there was light. Diwali, a festival of lights, a festival of Lakshmi and also a festival of luxe. This is…

Views August 16, 2017

A few years back when I was editing a luxury supplement I realised that in the luxury brands face a two-pronged problem – one, there…

Views May 10, 2017

Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a timekeeper. It is a brand that stands…

Views February 24, 2017

I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in…

Articles by Mahul Brahma