Brand building Mantra: Keep your Promises
Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely...
February 21,2018 READ MORE
Mahul Brahma
Decoding Luxe of the billion-dollar Diwali season
“Let there be light,” and there was light. Diwali, a festival of lights, a festival of Lakshmi and...
October 18,2017 READ MORE
Of Decoding Luxe and busting luxury myths
A few years back when I was editing a luxury supplement I realised that in the luxury brands...
August 16,2017 READ MORE
Building Luxury Brands
Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a...
May 10,2017 READ MORE
How to communicate Crisis?
I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll...
February 24,2017 READ MORE