Articles by Mahul Brahma

While the economy is becoming more and more dependent on platforms, media or journalism, on the other hand, is moving towards platform-agnosticity and convergence. Today,…

Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This phrase has found a new meaning with…

It has been over nine months since the Covid crisis hit us. The economy is at an all-time low, trying desperately to recover, and every…

Among all the stakeholders of an organisation, perhaps the segment that is neglected the most is the internal stakeholders – simply put employees. The unfortunate…

Change is the only constant. There are some changes that impact an organisation locally and some that impact globally. We will be discussing the latter….

Anthropologist Claude Levi Strauss in his paper on the structural study of myth wrote that myths are still widely interpreted in conflicting ways: collective dreams,…

Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements…

Raj realised everything was lost and his dream was shattered all over the floor. He could hardly summon enough strength to pick up the broken…

Leadership communication broadly has two worlds – one inner and the other outer. So one is for the people and the other is for the…

Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as…