Articles by Mahul Brahma

The essence of survival of luxury brands over decades, even centuries lie in their mythic value. It is the mesmerising effect of a myth that…

In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the human factor in systems and processes, and…

Empathy is not sympathy. It is our ability to see the world through other people’s eyes — to see what they see, feel what they feel and…

The way to communicate “loud luxury” or luxury where overt showcasing is the primary objective to consumers who are flaunters or who basically are logo-driven…

The Greek word aisthesis refers to any kind of sensory experience regardless of whether it is sensuous or artistic. Philosopher Alexander Gottlieb Baumgarten is considered…

Imagine the moment that defined Lionel Messi as the greatest football player of all times…the win of Argentina in the FIFA World Cup. Also imagine…

“I apologize profusely. I am the leader of this company, and I have to take responsibility. That is why I am here. I am not…

You’re never going to kill storytelling because it’s built into the human plan. We come with it. – Margaret Atwood ‘Storytelling’ constitutes an intrinsic and…

In the day and age of WITFM or rather What’s In It For Me why at all is empathy needed by a leader? In the…

Dynamism is an intrinsic nature in the fields of communication and journalism. There is also a deep connect between these verticals wherein development in one…