Views October 01,2026
Once upon a time, organisations believed they could manage reputation. A press release was drafted, a journalist was briefed over coffee and a few favourable stories appeared the next morning. The clippings reached the...
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The essence of survival of luxury brands over decades, even centuries lie in their mythic value. It is...
May 22,2025 READ MORE
In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the...
July 10,2024 READ MORE
Empathy is not sympathy. It is our ability to see the world through other people’s eyes — to see what...
February 22,2024 READ MORE
The way to communicate “loud luxury” or luxury where overt showcasing is the primary objective to consumers who...
November 16,2023 READ MORE
The Greek word aisthesis refers to any kind of sensory experience regardless of whether it is sensuous or...
May 24,2023 READ MORE
Imagine the moment that defined Lionel Messi as the greatest football player of all times…the win of Argentina...
January 11,2023 READ MORE
“I apologize profusely. I am the leader of this company, and I have to take responsibility. That is...
November 29,2022 READ MORE
You’re never going to kill storytelling because it’s built into the human plan. We come with it. –...
October 19,2022 READ MORE
In the day and age of WITFM or rather What’s In It For Me why at all is...
June 22,2022 READ MORE
Dynamism is an intrinsic nature in the fields of communication and journalism. There is also a deep connect...
April 13,2022 READ MORE
Deconstructing the Larger Background For a moment or two, let us reflect on our daily life and deconstruct...
January 20,2022 READ MORE
The press or the news media is often billed to be the fourth estate of a democracy. Experts...
December 23,2021 READ MORE