Among all the stakeholders of an organisation, perhaps the segment that is neglected the most is the internal stakeholders – simply put employees. The unfortunate…
Change is the only constant. There are some changes that impact an organisation locally and some that impact globally. We will be discussing the latter….
Anthropologist Claude Levi Strauss in his paper on the structural study of myth wrote that myths are still widely interpreted in conflicting ways: collective dreams,…
Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements…
Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as…
The five key notes for communication are objective, target, content, media and balance. So let us understand what makes these key pointers effective with respect…