How strategic communication can help build your brand
Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This...
June 23,2021 READ MORE
Mahul Brahma
2021 – Converting a crisis into communications opportunity, with empathy
It has been over nine months since the Covid crisis hit us. The economy is at an all-time...
January 06,2021 READ MORE
How to make internal communications effective
Among all the stakeholders of an organisation, perhaps the segment that is neglected the most is the internal...
October 22,2020 READ MORE
How to use strategic communication in change management
Change is the only constant. There are some changes that impact an organisation locally and some that impact...
October 07,2020 READ MORE
How to create mythic value in brand communications
Anthropologist Claude Levi Strauss in his paper on the structural study of myth wrote that myths are still...
September 16,2020 READ MORE
Shooting Chekhov’s Gun in corporate storytelling
Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary,...
July 23,2020 READ MORE
The Art of Corporate Storytelling
Raj realised everything was lost and his dream was shattered all over the floor. He could hardly summon...
June 25,2020 READ MORE
Humility, a key for strategic leadership communication
Leadership communication broadly has two worlds – one inner and the other outer. So one is for the...
June 04,2020 READ MORE
Strategic Communication – A key growth driver for organisations
Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements,...
April 16,2020 READ MORE
Strategically Communicating CSR in the Digital Age
The five key notes for communication are objective, target, content, media and balance. So let us understand what...
September 12,2018 READ MORE
What makes a brand powerful?
You do not alter a Vera Wang, you alter yourself to fit into a Vera Wang.” This is...
May 18,2018 READ MORE
Brand building Mantra: Keep your Promises
Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely...
February 21,2018 READ MORE