Articles by Pooja Trehan Dhamecha

Introducing change across organisations is often a challenge, especially when one has to break through set patterns and behaviours. And when change has to be…

The current times probably defy all crisis communication handbooks. We have been trained to look at crisis as one ‘unforeseen situation’, which is segregated into…

Probably we all wake up these days hoping for a superhero or a Genie to come to our rescue. Like those movies, if an awesome…

Apart from news related to the lockdown and its impact, two things that are probably creating buzz are – the new season of Money Heist…

Yes, the quality versus quantity war has been an ongoing one. Everytime one would discuss a PR campaign, “the number of media clippings” versus quality…

Artisanal brands are like a celebration and rediscovery of ingredients that are essentially local, from sourcing to packaging, especially how they relish everything seasonal. The…

With Australian Open 2020 showcasing the sheer perseverance of the new age talent, be it women’s or men’s singles – everyone wanted to beat the…

Recently a friend shared a beautiful African story that lead to explaining all about – Ubuntu – which means – I am because we are!…

Go back a decade or two in your professional life’s and try to picture the day you began your first job. Instead, think of the…

Overheard once, but something that stayed forever – “Today brands are working hard to build equity wealth and not really profitable businesses”.  Is this an…