Articles by Pooja Trehan

For a communications professional, conversations around measurement are like a daily cup of coffee. We love it, are often crazy about it and behave like…

Movies have got us listening to every possible animal and alien – all of them had something to converse with humans. Interesting how we got…

In the past few weeks, its my mom telling us about all the new series or movies launched across various OTT platforms. And she is…

Mogambo. Gabbar Singh. Hannibal Lecter. Shakaal. Lord Voldemort. Dr. Dang. Kancha. Freddy Krueger. Raavan. Duryodhana. Names that we could easily resonate with, when thinking of…

My Sunday binge was the lovely movie – Cars (the first one) – and that is when I wondered how these animation movies are a…

Somehow the entire planet went through a transformative phase, ever since 2020 began. There has been no shying away from the effort that every individual…

Essentials. Social Distancing. Remote. Mental health. Mindfulness. Pandemic. Zoom. WFH. Second Wave. Lockdown. Quarantine. The New world. Undoubtedly words that topped the charts in 2020…

So don’t go all rolling your eyes at the title and wondering what a silly question to ask! We as communicators are the first to…

Yes, this could have started as an afterthought from the #IWD conversations flooding away half the planet. This year seemed like the pandemic or vaccination…

For years as communication professionals, we work hard to design campaigns that have an impact on the brand or the company’s equity. The focus is…