Gear Up




Pan country or focused markets?

Brands often wonder what works best, going the – National launch route – or building up through smaller markets, one by one. Do we really…



Gear up to learn from your travels

For a PR professional understanding different markets is equivalent to how a salesperson would hone her/his skill. The larger picture is always important but as…




Gear up and know your media

Media. This is your basics. This is where we all kickstart. For a PR and communications professionals skills such as writing, reading and knowing your…


Gear Up with your Research

Do you have to be research student in order to stay updated about a brand or a company? Funny question? Irrelevant? Or absolutely out of…