Gear Up

If you have been working for the PR community for a few decades now, then the current scenario would look like a sea change of…

The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 604.21 million as…

Brand ambassadors, rather the brand crusaders have always added a great impetus to a marketing campaign. They are a credible voice for the advertising campaign,…

Brands often wonder what works best, going the – National launch route – or building up through smaller markets, one by one. Do we really…

Whether u have the travel bug or not, the one thing that u would often hear is – to eat like locals and stay like…

For a PR professional understanding different markets is equivalent to how a salesperson would hone her/his skill. The larger picture is always important but as…

Has social media been making a choice for you, like getting you hooked onto new websites for shopping? Or probably even making a decision for…

Imagine jumping off an airplane at 15000ft, shouting your lungs out in fear and counting your blessings! But simply within a matter of less than…

Media. This is your basics. This is where we all kickstart. For a PR and communications professionals skills such as writing, reading and knowing your…

Do you have to be research student in order to stay updated about a brand or a company? Funny question? Irrelevant? Or absolutely out of…