Gear Up

Gear up to work together

Recently a friend shared a beautiful African story that lead to explaining all about – Ubuntu – which means – I am because we are!…



Gear up to build equity wealth

Overheard once, but something that stayed forever – “Today brands are working hard to build equity wealth and not really profitable businesses”.  Is this an…


Is silence the new PR strategy?

Even if you ain’t interested in politics and don’t understand what it entails, you couldn’t have stayed away from the latest ‘coup’ that everyone has…


Gear up to be more inclusive

Indifferent behaviour owing to socio-economic strata or religious ranks, are no more the hurdles of our society. Atleast not as much as it would have…





Pan country or focused markets?

Brands often wonder what works best, going the – National launch route – or building up through smaller markets, one by one. Do we really…