Hyper-Personalization in Campaigns: When PR Becomes One-on-One
Hyper-personalization has emerged as one of the most powerful strategic directions for modern PR. In India’s digital-first, mobile-centric...
December 23,2025 READ MORE
Prasad Ramasubramanian
PR in the Attention Economy: Competing with 8-Second Engagement Windows
In today’s media ecosystem, attention has become the ultimate currency: getting it, keeping it, borrowing it and sometimes...
December 16,2025 READ MORE
AI-Generated Content in PR: Friend or Foe?
Artificial Intelligence (AI) is changing Public Relations space and how. For Indian PR teams, AI is helping them...
December 09,2025 READ MORE
The Midnight Drop: Why Brands Are Choosing Odd Hours for PR Releases
Late-night launches, music singles that go live at 12:01 am, surprise film trailers that get dropped after dinner,...
December 02,2025 READ MORE
Silent Screens: The PR Power of Subtitles in Multilingual India
In India’s linguistic milieu, where 22 official languages and hundreds of dialects co-exist, subtitles, once considered a mere...
November 25,2025 READ MORE
Swipe-Up Satyagraha: How Social Movements are Borrowing PR Playbooks from Brands
In India’s dynamic socio-political environment, activists and social movements increasingly borrow communications and PR strategies from brands. The...
November 18,2025 READ MORE
Metaverse Melas: When Indian Festivals Go Virtual
We are in an era when digital interactivity and immersive storytelling have become as important as physical presence....
November 11,2025 READ MORE
LOL is the New ROI: Why Indian PR Can’t Ignore Stand-Up Comics
Humour has always been a powerful communication tool, making messages more memorable and relatable. In India, the rise...
November 04,2025 READ MORE
From Saree Drapes to Streetwear: The Fashion Collab Era of PR
Walk into any metro city mall in India today, and you’ll see a fascinating trend: traditional textiles meeting...
October 28,2025 READ MORE
PR in the Age of Google Reviews: Can Brands Spin the Stars?
Walk into any café in Delhi, Mumbai, or Bengaluru, and the first thing people do isn’t scan the...
October 23,2025 READ MORE
K-drama to Kollywood: The New Cultural Crossovers in Indian PR
How many of you have children or youngsters at home who listen to Korean music, are ardent fans...
October 14,2025 READ MORE
Voice Notes, Big Impact: WhatsApp Audio as the New PR Frontier
If you’ve travelled by a Mumbai local or stood in a queue at an ATM, chances are you’ve...
October 07,2025 READ MORE