From DMs to Deals: How Social Selling is Redefining Brand Communication in India
Picture this: you’re scrolling through Instagram, and a message pops up from your favourite local brand, offering an...
September 10,2024 READ MORE
Prasad Ramasubramanian
Greenwashing or Genuine? PR Strategies for Sustainability in India
How often do you encounter labels like ‘eco-friendly’, ‘green’, and ‘sustainable’ on products in a supermarket? It’s like...
September 03,2024 READ MORE
The Sound of PR: How Podcasts are Becoming the New Press Release
Forget the “ping” of another dull email—podcasts are shaking up the PR world. Move aside, traditional press releases....
June 27,2024 READ MORE
Interactive Press Releases: Engaging Media with Gamification and Interactive Elements
The landscape of corporate communications is rapidly evolving, and the traditional press release often feels like a relic...
June 13,2024 READ MORE
The AI Chronicles: How Chatbots Are in PR Hot Seat
Imagine this: you’re casually sipping your morning coffee, scrolling through your phone, when bam! Out of nowhere, a...
May 16,2024 READ MORE
Unlocking the Secret Sauce of Voice Search Optimisation for PR: A Whimsical Guide
In a world where even our toasters have opinions (trust me, I’ve heard them), it’s no wonder that...
April 12,2024 READ MORE
The Future of Corporate Communication: Navigating Technological Evolution
In a swiftly evolving landscape of corporate communication, technological advancements are reshaping the way organisations connect with their...
March 14,2024 READ MORE