Humour in Crisis Communication: Is There Ever a Right Time for Jokes?
Let’s face it—crisis communication is rarely a laughing matter. When the stakes are high and tensions are thick,...
October 15,2024 READ MORE
Prasad Ramasubramanian
Corporate Activism: When Should Brands Take a Stand?
In today’s socially connected and politically charged world, it appears like every brand is being called upon to...
October 08,2024 READ MORE
The Power of Apology: Crafting the Perfect Corporate Mea Culpa
Apologising can be hard—just ask any corporate brand that’s found itself in hot water. Whether it’s due to...
October 01,2024 READ MORE
Influencers vs. Journalists: Who’s Really Driving PR in India?
We live in a world where trends change faster than reels on Instagram, and India’s PR landscape has...
September 24,2024 READ MORE
AI in PR: How Indian PR Consultancies Are Using Tech to Craft Smarter Campaigns
Imagine you’re enjoying a cup of chai at your usual roadside spot joint, and suddenly, a shiny robot...
September 17,2024 READ MORE
From DMs to Deals: How Social Selling is Redefining Brand Communication in India
Picture this: you’re scrolling through Instagram, and a message pops up from your favourite local brand, offering an...
September 10,2024 READ MORE
Greenwashing or Genuine? PR Strategies for Sustainability in India
How often do you encounter labels like ‘eco-friendly’, ‘green’, and ‘sustainable’ on products in a supermarket? It’s like...
September 03,2024 READ MORE
The Sound of PR: How Podcasts are Becoming the New Press Release
Forget the “ping” of another dull email—podcasts are shaking up the PR world. Move aside, traditional press releases....
June 27,2024 READ MORE
Interactive Press Releases: Engaging Media with Gamification and Interactive Elements
The landscape of corporate communications is rapidly evolving, and the traditional press release often feels like a relic...
June 13,2024 READ MORE
The AI Chronicles: How Chatbots Are in PR Hot Seat
Imagine this: you’re casually sipping your morning coffee, scrolling through your phone, when bam! Out of nowhere, a...
May 16,2024 READ MORE
Unlocking the Secret Sauce of Voice Search Optimisation for PR: A Whimsical Guide
In a world where even our toasters have opinions (trust me, I’ve heard them), it’s no wonder that...
April 12,2024 READ MORE
The Future of Corporate Communication: Navigating Technological Evolution
In a swiftly evolving landscape of corporate communication, technological advancements are reshaping the way organisations connect with their...
March 14,2024 READ MORE