Articles by Radha Radhakrishnan

Has your brand truly woke(n) up?

Free trade, organic, 100% natural, consumerism, youth marketing … and the list goes on. What I am listing here are not just words but jargons…


Love for the printed word

Recently, the Indian Readership Survey (IRS) data was released. It is not surprising to see, barring a few newspapers, other top publications across languages report…







Community Living and Communications

The best and worst examples of communication happen around us, daily. One such occurrence happens in my apartment complex. Our complex has around 300 flats,…


Set-piece practices a boon or bane?

In modern-day football, pundits and ardent fans of the game lament that players spend much time practicing scoring or defending set-piece goals. Players train to…