Articles by Radha Radhakrishnan


Communication in post COVID-19 world

The world has changed. Markets have changed. Consequently, businesses are changing. Communication strategies and practices also need to, and in many cases, it is already…



Print media lets itself down!

As the lockdown in India is getting lifted partially and in phases, the country is limping back to business. Media universe, specifically print media, is…






How much is too much

Today, in the wake of COVID-19 when the world is in quarantine and shutdown, digital mediums have become vital, and brands are deep diving into…


Preparing for the unknown

In the last two weeks, as the world braced to control the pandemic, communication professionals were busy preparing for the unknown. Never in our life…