We live in an era of Situational Communication
Since March 2020, the pandemic has brought about several changes. A slew of new brand launches, product launches,...
July 16,2020 READ MORE
Radha Radhakrishnan
Work from home and the PR community dynamics
There was a time work from home was considered as a luxury one could resort to. We would...
July 09,2020 READ MORE
Media and National Crisis – Who is going to bell the cat?
Censorship is a banned word in a democratic media environment. It evokes extreme reactions from different quarters of...
June 25,2020 READ MORE
The A-G-E in our communication
“I am grateful that I am not as judgmental as all those censorious, self-righteous people around me.” –...
June 18,2020 READ MORE
Next phase of brand communication journey
In these unusual times, it is tricky to communicate how a brand is responding to the crisis and...
June 11,2020 READ MORE
Changing landscape of buzzwords and keywords
Note: This is written in a lighter vein. It is not an attempt to trivialise the situation we...
June 04,2020 READ MORE
Communication in post COVID-19 world
The world has changed. Markets have changed. Consequently, businesses are changing. Communication strategies and practices also need to,...
May 28,2020 READ MORE
The centrality of PR & communications post COVID
COVID-19 has left businesses in a state of upheaval, with misinformation triggering panic, social distancing and isolation creating...
May 21,2020 READ MORE
Print media lets itself down!
As the lockdown in India is getting lifted partially and in phases, the country is limping back to...
May 14,2020 READ MORE
Lessons from the Pandemic
The 40 odd days of lockdown we experienced in India has taught me quite a few lessons. I...
May 07,2020 READ MORE
The end of earned media as we know it
If remote working or work from home is changing the way many businesses will function in the future,...
April 30,2020 READ MORE
The Lockdown that can unlock habits and norms
A couple of decades from now, communications students world over will study the subject as the pre-pandemic and...
April 16,2020 READ MORE