Back To Basics: Online Reputation Management
Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing...
March 04,2016 READ MORE
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Are You Fit For a PR Job? The Seven-Point Checklist
Having a seat in the list of most stressful jobs, PR is not anybody and everybody’s cup of...
March 04,2016 READ MORE
PR is Sixth Most Stressful Job of 2016: What is so stressing about it?
If you fear of premature wrinkles and gray hair, PR is not the right job for you. Professionals...
March 04,2016 READ MORE
Twitter: The New Best Friend of PR Professionals
We’ve heard a lot about social media the in-thing, digital PR is taking over and traditional PR is...
March 03,2016 READ MORE
Blogger Relations: Not the Same as Media Relations
In this age of digital media bloggers have gained much importance as influencers and their verdict as a...
February 26,2016 READ MORE
The Art and Science of Crisis Communication
Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what...
February 25,2016 READ MORE
Image Building Exercise and Role of PR
John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence...
February 25,2016 READ MORE
Reputation and Image: The Difference
Reputation and Image and the management of both is often confused to be the same. Experts draw a...
February 25,2016 READ MORE
Top 10 Pioneers of Public Relations
Public relations is said to be the profession of first movers. More often than not, the first movers’...
February 24,2016 READ MORE
Born of a Train Accident: Journey of Press Release
In the year 1906, a train accident resulted in loss of 50 deaths but what was born of...
February 17,2016 READ MORE
Top 7 Differences between PR and Marketing
As PR professional one often comes across the question – What’s the difference between PR and Marketing? The...
February 17,2016 READ MORE
Back to Basics: Seven Phases of a PR Campaign
Expert professionals suggest that the exercise of Public Relations must always be divided into seven phases. We thought...
February 16,2016 READ MORE