Articles by Sandesh Advani

Content creation has become integral to any successful marketing strategy in today’s digital age. However, creating content that resonates with the diverse and dynamic Indian…

Mega events like the Mumbai Festival and Goa Carnival are not just celebrations; they represent the convergence of culture, tradition, and modernity, drawing people from…

India, a land of diverse cultures and opinions, grapples with the intricate balance between media censorship and the fundamental right to freedom of expression. The…

India, a mosaic of cultures, traditions, and beliefs, proudly wears its linguistic diversity as a badge of honour. With over 1,600 languages spoken nationwide, India…

In an era of social consciousness and environmental responsibility, Corporate Social Responsibility (CSR) has emerged as a pivotal component of a company’s image and success….

In the fast-paced world of public relations, managing relationships is crucial for successful outcomes. However, PR executives often encounter one common challenge: ego clashes between…

Effective communication is vital in shaping public perception and managing reputations in today’s fast-paced digital world. Public relations (PR) professionals constantly adapt to new technologies…

Regional language public relations is the practice of communicating with the public through the use of the local language. There are 22 officially recognised languages…

Organisations must maintain a professional and polished image to attract and retain customers, partners, and investors in today’s fast-paced digital world. The importance of copy-checking…

Layoffs are highly traumatic events for both individuals and corporates. For people undergoing layoffs, it is a very unsettling experience. Their confidence gets shaken, and…