Articles by Sandesh Advani

Effective communication is vital in shaping public perception and managing reputations in today’s fast-paced digital world. Public relations (PR) professionals constantly adapt to new technologies…

Regional language public relations is the practice of communicating with the public through the use of the local language. There are 22 officially recognised languages…

Organisations must maintain a professional and polished image to attract and retain customers, partners, and investors in today’s fast-paced digital world. The importance of copy-checking…

Layoffs are highly traumatic events for both individuals and corporates. For people undergoing layoffs, it is a very unsettling experience. Their confidence gets shaken, and…

Public Relations has a specialised role in a public sector (PSU) communication strategy. Though the PSUs together are essential contributors to a nation’s economic growth,…