A Time For Active Responsiveness
Stakeholder perceptions are fickle. While a strong reputation creates relationships and builds loyalty, maintaining it takes ongoing attention,...
April 30,2025 READ MORE
Sandra Stahl
The “Why” of Reputation Work – Not the Company’s, Our Own
Fundamental to communications is exploring the ‘why.’ Why are our stakeholders thinking or feeling this way or that?...
April 16,2025 READ MORE
The Case For The ‘Repurpose’
I can’t stop thinking about an article I read last week in the New York Times about a...
April 02,2025 READ MORE
Public Affairs Is A Strategic Imperative In Building Reputation
By most accounts, 2025 is a critical test year for India and its ability to make its mark...
March 19,2025 READ MORE
The Business of Reputation
Once upon a time, it was OK to have expertise in a specific area and speak the language...
March 05,2025 READ MORE
Who ‘owns’ Reputation?
The question of which business function ‘owns’ the management of the company brand is a an ongoing one. ...
February 19,2025 READ MORE
The potential of AI on Human Connection
In much of the information we’re all reading about how AI is transforming communications, one theme is consistent:...
February 06,2025 READ MORE
Integrity in Communication as a Pillar of Trust
Trust is in the spotlight once again. In survey after survey, people say they are increasingly scrutinising what...
January 22,2025 READ MORE
In the driver’s seat
What will 2025 look like? The ‘World Ahead 2025’ from The Economist is forecasting a year of uncertainty...
January 08,2025 READ MORE
Capturing the moment
I suppose I could have titled this column, ‘Seizing the momentum.” The shift for reputation from almost a...
December 18,2024 READ MORE
Navigating the options and choosing the mix of platforms and media that matter most
I’ve worked with a multinational diabetes care company for many years. We spend a lot of time thinking...
December 04,2024 READ MORE
When thinking has to be ‘inside the box’
When communications teams are challenged to deliver a creative solution, it’s often phrased this way, “Please think out-of-the-box.”...
November 20,2024 READ MORE