Articles by Shree Lahiri

In an age marked by rampant misinformation and fake news, the role of communication professionals has taken on profound significance. It means aiming to communicate…

In a world marked by digital revolution, globalisation & heightened expectations, the role of Public Relations (PR) is evolving at an unprecedented pace. So, it…

In an era where Public Relations is undergoing constant evolution, the importance of a well-rounded PR education cannot be understated. Or overstated. To shed light…

In today’s world, where information travels at the speed of light and public perception can make or break an organisation, reputation is a precious asset….

It was indeed, an occasion for unlocking the Power of Responsible Communication with Isabel Lara at WPRF 2023. Isabel Lara, Chief Communication Officer of NPR,…

In a thought-provoking session at the 2023 World Public Relations Forum (WPRF), Dr. Michael Preuss, the Head of Communications at BayerAG, delved into the dynamic…

In a world filled with constant change & complexity, Dr. Saundarya Rajesh, Founder-President of the Avtar Group, firmly believes that one fundamental element remains constant…

President’s Address – Justin Green, President & CEO, Global Alliance for Public Relations & Communication Management In an electrifying address at the World Public Relations…

In a thought-provoking session at the World Public Relations Forum (WPRF)2023  at Chennai, Dr. Palanivel Thiaga Rajan, the MLA for Madurai Central Constituency and Minister…

#PRMagic #BookLaunchExtravaganza #PRGameChangers #MindBendingPR If you define magic as a change where you are wrapped in your own world, then books are magical. In this era, it’s one…