Articles by Shree Lahiri


In Conversation with Madhu Chhibber

Today, we see influencer marketing surging ahead. Bridging the gap, influencers connect brands to consumers in such a way that we are subconsciously influenced by…







In Conversation with Ruby Sinha

‘An accidental entrepreneur’ is how Ruby Sinha, Managing Director, Kommune Brand Communications chooses to describe herself. Interestingly, what one can perceive in her track record…



Can trust be measured?

To be effective, ‘trust’ must be cultivated. And earning trust is a long, drawn-out process. Many brands today, try to measure customer trust by checking out customer loyalty, which is…