Articles by Shree Lahiri



In Conversation with Ruby Sinha

‘An accidental entrepreneur’ is how Ruby Sinha, Managing Director, Kommune Brand Communications chooses to describe herself. Interestingly, what one can perceive in her track record…



Can trust be measured?

To be effective, ‘trust’ must be cultivated. And earning trust is a long, drawn-out process. Many brands today, try to measure customer trust by checking out customer loyalty, which is…


Respect 360°: Meet the new CEO

Communication is important in change management. Communication is a lot more … it is about true change in the world, and that’s what storytelling involves….


In Brands, We Trust

Brand trust is most important today. It’s a fact now, that consumers have more options than ever when it comes to choosing one particular brand,…