The Story Is the Strategy: Why Creativity Defines Storytelling in the Age of AI
Chris Foster declared creativity as the ultimate differentiator at #PRAXIS12 – urging PR professionals to embrace storytelling as...
October 08,2025 READ MORE
Shree Lahiri
The ‘Brain’ Behind the Story: Why Neuroscience Makes Storytelling Irresistible
Raja Jamalamadaka revealed at PRAXIS12, how our brains unlock empathy & connection, when narratives are told with purpose...
October 08,2025 READ MORE
Cutting Through the Noise: Storytelling That Truly Resonates
Bella Ling-Nair Shares a Step-by-Step Playbook for Impactful Storytelling at PRAXIS12 There is a cluster of storytelling today....
October 01,2025 READ MORE
When PR Leads with Truth: Rochelle Ford’s Call for Courageous Communication
At #PRAXIS12, Page Society CEO Urges Brands to Define Character & Earn Public Trust At #PRAXIS12, Rochelle Ford,...
October 01,2025 READ MORE
Lights, Camera, Connection: PR Lessons Straight from Indian Cinema
At #PRAXIS12 Advita Patel Shows How Films Like Lagaan & DDLJ Inspire Purpose-Driven Brand Narratives The talk given...
October 01,2025 READ MORE
Aim, Fire, Inspire: Heena Sidhu at #PRAXIS12
Olympian Reveals How Purpose-Driven Inner Stories Shape Triumphs and Resilience #PRAXIS12 brought to the stage an unforgettable keynote...
October 01,2025 READ MORE
The Story of ‘2 Billion’ You’ve Never Heard Before
Rekha Raghunathan Makes a Powerful Case for Communicators to Rewrite the Narrative for Animal Welfare At #PRAXIS12, Rekha...
October 01,2025 READ MORE
Why Storytelling Still Matters: Lessons from Alstom’s Brand Journey
Dana Salloum on Building an Inspiring, Organic Brand One Story at a Time At #PRAXIS12, Dana Salloum, Chief...
September 25,2025 READ MORE
Adrian Warr’s Call to Arms: Protect the Soul of Storytelling in an AI World
#PRAXIS12 Adrian Warr Calls communicators to “Embrace the Science, Unleash the Art” in the Age of AI At...
September 25,2025 READ MORE
Gen Z, Virtual Influencers & Data: The New Playbook for Trusted Narratives
At PRAXIS 2025 it was highlighted – Stories Meet Data: Turning Research into Trusted Storytelling in a Noisy...
September 25,2025 READ MORE
Bravery and Stupidity Create Success: Huma Qureshi
Bollywood actress known for her powerful performances and unique choices, Huma Qureshi, took the stage at PRAXIS 11...
October 14,2024 READ MORE
Building a Better World: How Community Drives Social Change
With passion and purpose, Brenda Darden Wilkerson, President & CEO of AnitaB.org, took centre-stage at PRAXIS11 – to...
October 14,2024 READ MORE