Views December 18,2025
“Trustcraft”, a potential neologism, is not an official dictionary word yet. For me it simply refers to a craft activity focused on building trust. When I thought of it in the parlance of the...
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There’s something about sitting beneath my favorite Mango tree at my farm in Karjat, the cool breeze mingling...
December 26,2024 READ MORE
Reflecting on the year gone by, under the shade of a Mango tree at my Karjat farm, I...
January 01,2024 READ MORE
Last year, same time in my year end piece on PR and communication trends, I had referred to...
December 22,2022 READ MORE
There is enough empirical and anecdotal proof available around the fact that the media has evolved. The question...
November 10,2022 READ MORE
Last year same time, in my year end piece on PR and communications trends, I had referred to...
December 24,2021 READ MORE
It is heartening to see the general agreement on basing PR narratives on research! Very promising to hear...
April 16,2020 READ MORE
Gone are the days of one sided press releases, setting of cocky narratives and expecting media to pick...
March 06,2020 READ MORE
In parts I, II and III we set the context for using emotions in PR, we discussed the...
February 27,2020 READ MORE
In parts I and II, I argued the merit of using emotions in PR and also shared some...
February 20,2020 READ MORE
In Part I of this series, we discussed the merit of using emotions in Public Relations. As I...
February 14,2020 READ MORE
Over the past few years, I have been consciously trying to build up a case of “emotions” in...
February 06,2020 READ MORE
In the tech-yug, the marketplace is both cluttered and cut-throat. Every brand is vying for attention! Engaging the...
January 24,2020 READ MORE