Sujit M Patil, ABC, Author at Reputation Today

Vox Essence August 14, 2019

The PR “Swayamvara” – The art of selecting the right partner!

Swayamvara (Sanskrit: स्वयंवर), in ancient India, was a practice of choosing a husband, from among a list of suitors, by a girl of marriageable age. Swayam in Sanskrit means self and…

Vox Essence August 8, 2019

In PR, Chemistry matters! – Part Two

Honestly, I don’t have even a single day experience of working in a PR consultancy so I shall base my part two of the hypothesis…

Vox Essence August 1, 2019

In PR, Chemistry matters! – Part One

PR for me is not just an art or science! It is a seamless combination of various streams of education that play at various degrees…

Vox Essence July 25, 2019

PR needs PR!

I love the initiatives Amith and his team bring to the communications business! Look at this one – 26 professionals, writing a column once a…

Views December 27, 2018

2019 – The year of POEMS for PR – Paid, Owned, Earned Media Strategies

Year 2018 was blink and gone!! Gone also is the era when “PR” scope was limited to just reputation management, media outreach and sporadic press…

Views December 20, 2017

2018, dawn of a new era for Public Relations!

2017 is virtually in the rear view mirror now. It flew so fast (I guess we say this for every year nowadays!). The most interesting…

Views December 23, 2016

2017 – The year of PR and Reputation Management!

Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable it is after a few high-level corporate…

Views March 22, 2016

Alchemy of PR; Chemistry matters!

PR for me is not just an art! It is a seamless combination of various disciplines of science that play at various degrees of significance…

Views February 19, 2016

The PR measurement conundrum – ROI or ROO!

In most of the recent communication conferences that I attended, one common banter that I have heard taking precedence over all others, has been around…

Articles by Sujit M Patil, ABC