Articles by Sujit M Patil, ABC

T20 as a format in cricket, was developed basis a lot of thinking and marketing savvy! The accompanied razzle-dazzle ranging from cheerleaders, entertainment, creative jingles…

In the last column, I stated the competencies I feel are critical under the second bucket (Influencer engagement). This column is dedicated to the third…

In the last column, I stated the competencies I feel are critical under the first bucket (Strategy). I am happy that few of you called…

In the last column, I wrote about the need for new age competencies that would be required by communications professionals to stay relevant. I made…

I was invited to speak at the annual meet of a large PR consultancy last week. The request was to talk on the future trends…

I was generally surfing the net at the Bangalore airport on my way back home after attending PRune where I was invited to give a…

In part 1 and 2 of this column we discussed the first five mantras of setting up a robust Digital PR vertical in your organisations….

Hope the Diwali break was awesome for all of you! In part 1 of this column we discussed the first two mantras of setting up…

Time flies and I realised this is the 14th Vox Essence column – week after week and what fun it has been to assimilate thoughts…

PR has always been about influence! And with the prevalence of new media and increasing role of ‘influencers’ in building brands, ‘influence’ as a word…