Articles by Sujit M Patil, ABC

Over the past few years, I have been consciously trying to build up a case of “emotions” in PR. I have realised that as a…

In the tech-yug, the marketplace is both cluttered and cut-throat. Every brand is vying for attention! Engaging the millennial consumer is a different ballgame today…

T20 as a format in cricket, was developed basis a lot of thinking and marketing savvy! The accompanied razzle-dazzle ranging from cheerleaders, entertainment, creative jingles…

In the last column, I stated the competencies I feel are critical under the second bucket (Influencer engagement). This column is dedicated to the third…

In the last column, I stated the competencies I feel are critical under the first bucket (Strategy). I am happy that few of you called…

In the last column, I wrote about the need for new age competencies that would be required by communications professionals to stay relevant. I made…

I was invited to speak at the annual meet of a large PR consultancy last week. The request was to talk on the future trends…

I was generally surfing the net at the Bangalore airport on my way back home after attending PRune where I was invited to give a…

In part 1 and 2 of this column we discussed the first five mantras of setting up a robust Digital PR vertical in your organisations….

Hope the Diwali break was awesome for all of you! In part 1 of this column we discussed the first two mantras of setting up…