T20 as a format in cricket, was developed basis a lot of thinking and marketing savvy! The accompanied razzle-dazzle ranging from cheerleaders, entertainment, creative jingles…
In the last column, I stated the competencies I feel are critical under the second bucket (Influencer engagement). This column is dedicated to the third…
PR has always been about influence! And with the prevalence of new media and increasing role of ‘influencers’ in building brands, ‘influence’ as a word…