T20 Format for PR in 2020!
T20 as a format in cricket, was developed basis a lot of thinking and marketing savvy! The accompanied...
January 17,2020 READ MORE
Sujit Patil
Competencies 101 – Part IV – The third bucket: Content curation!
In the last column, I stated the competencies I feel are critical under the second bucket (Influencer engagement)....
December 20,2019 READ MORE
Competencies 101 – Part III – The second bucket: Influencer engagement!
In the last column, I stated the competencies I feel are critical under the first bucket (Strategy). I...
December 13,2019 READ MORE
Competencies 101 – Part II – The first bucket: Strategy!
In the last column, I wrote about the need for new age competencies that would be required by...
December 05,2019 READ MORE
Competencies 101 – Part 1 – Introspection: What defines the future of PR professionals?
I was invited to speak at the annual meet of a large PR consultancy last week. The request...
November 28,2019 READ MORE
Measurement 101
I was generally surfing the net at the Bangalore airport on my way back home after attending PRune...
November 21,2019 READ MORE
If Traditional PR is “Earned Media”, I define Digital PR as “Earned Social Media”! – Part III
In part 1 and 2 of this column we discussed the first five mantras of setting up a...
November 14,2019 READ MORE
If Traditional PR is “Earned Media”, I define Digital PR as “Earned Social Media”! – II
Hope the Diwali break was awesome for all of you! In part 1 of this column we discussed...
November 07,2019 READ MORE
If Traditional PR is “Earned Media”, I define Digital PR as “Earned Social Media”! – I
Time flies and I realised this is the 14th Vox Essence column – week after week and what...
October 24,2019 READ MORE
ROI is “Return of Influence”
PR has always been about influence! And with the prevalence of new media and increasing role of ‘influencers’...
October 17,2019 READ MORE
Re-imagining the role of an in-house communicator!
For an organisation, ‘stakeholders’ (be it employees, consumers, investors, regulatory bodies or academics) are key. Communicating honestly, accurately...
October 09,2019 READ MORE
Musings of a weekend farmer – PR lessons from Mother Nature!
Weekend farming has been one of my biggest energisers. While weeding off a plot of land on my...
October 03,2019 READ MORE