Yeh “AI” hai kya!! – Part II
In the last column, my objective was to generally talk about AI and the possibilities for PR. If...
September 25,2019 READ MORE
In the last column, my objective was to generally talk about AI and the possibilities for PR. If...
September 25,2019 READ MORE
I first read about Artificial Intelligence (AI) in the mid-nineties in my final year instrumentation engineering class. It...
September 19,2019 READ MORE
For most B2B companies, a sacrosanct bundle of PR and marketing tools consists of website, newsletters, webinars, owned...
September 12,2019 READ MORE
I was invited to speak at the 2018 AMEC conference in Barcelona. My topic, “ROO – one small...
September 05,2019 READ MORE
During a general banter with a few senior communicators – a good mix of PR consultancy and in...
August 29,2019 READ MORE
Way back in 1998, as a sales engineer with direct sales targets, when marketing tried to claim credit...
August 22,2019 READ MORE
Swayamvara (Sanskrit: स्वयंवर), in ancient India, was a practice of choosing a husband, from among a list of suitors, by a...
August 14,2019 READ MORE
Honestly, I don’t have even a single day experience of working in a PR consultancy so I shall...
August 08,2019 READ MORE
PR for me is not just an art or science! It is a seamless combination of various streams...
August 01,2019 READ MORE
I love the initiatives Amith and his team bring to the communications business! Look at this one –...
July 25,2019 READ MORE
Year 2018 was blink and gone!! Gone also is the era when “PR” scope was limited to just...
December 27,2018 READ MORE
2017 is virtually in the rear view mirror now. It flew so fast (I guess we say this...
December 20,2017 READ MORE