PPTs 101: How to nail your next presentation
We’ve all been part of presentations where we’ve had to stifle our yawns or plaster interested looks on...
November 11,2019 READ MORE
Tina Garg
Here’s how vertical e-commerce brands can reach even higher
Rewind a few years, and we all possibly had our go-to stores for shoes, makeup, furniture, and so...
November 04,2019 READ MORE
Newsletters — who’s doing it right and what your brand can learn
There are two things I talk about often in my articles. The first being brand consistency, and the...
October 21,2019 READ MORE
The why and how of Podcasts for Marketing
It’s 2019 — so when it comes to marketing, the tried-and-tested methods may no longer be enough. Think...
October 14,2019 READ MORE
Let your marketing efforts take flight!
Picture a scenario where your brand could talk directly to your target audience in an environment with minimal...
October 07,2019 READ MORE
The best time to establish a brand on social media? Yesterday!
Ever heard the phrase “meet them where they are”? It’s used in multiple contexts, but as someone who...
September 30,2019 READ MORE
Brand books, guidelines, guards — know the difference!
In my years of experience in the advertising profession, I’ve realised that a lot of the time, people...
September 23,2019 READ MORE
Does culture make a brand?
‘Work culture’ and ‘brand’ are often considered to be separate aspects of a company’s journey — but in...
September 16,2019 READ MORE
The psychology behind brand marketing
I’m going to use something I’ve said in a previous piece as a starting point for this one...
September 09,2019 READ MORE
What do you have to learn from a brand consultancy? Only everything
When starting out a career as a marketer, one of your first major decisions is choosing whether to...
September 02,2019 READ MORE
When should a startup focus on branding? Right now is good
All of us know Airbnb — it’s now an iconic brand that lets you find a temporary home...
August 26,2019 READ MORE
Make your (brand) voice heard
If you’ve turned on the TV or logged on to social media in the last few weeks or...
August 19,2019 READ MORE