Beyond Buzzwords: Why Empathy is Marketing’s Real Masala for Tomorrow
We are told that in the attention economy of 2025, technology is king. I differ, technically… Technology is...
October 29,2025 READ MORE
Udit Joshi
The Slow-Simmer Strategy: Building Loyalty in the Age of Instant Everything
In 2025, the consumer’s thumb rules supreme. One swipe, and they’re gone. We’ve convinced ourselves that a few...
October 23,2025 READ MORE
Telling India’s GCC Story: Shaping the Global Narrative
If you’ve been following India’s business story past few years, you’ve probably heard of Global Capability Centers (GCCs)....
September 18,2025 READ MORE
ChatGPT is a lazy Man-Friday, certainly not a Jeeves!
Being passionate about disruptions, I am always in pursuit of innovations that amplify and accentuate human capabilities. When...
April 06,2023 READ MORE
Five Internet Trends set to Dominate Public Relations in 2023
The Internet will aggressively continue to conspire our lives as consumers and communicators. In the new internet economy,...
January 11,2023 READ MORE
Five instincts that’ll decelerate the Metaverse adoption
The smart maths professor in Boston, the buoyant painter in Athens, the sharp banker in Sydney and the...
December 07,2022 READ MORE
The cost of communicating the ‘Metaverse’
The cost of explaining a concept, an idea, a technology or a product for effective consumer adoption is...
November 02,2022 READ MORE
Understanding Web 3.0 from a marketer’s lens
In less than 30 years, Technology for the masses evolved from a newspaper to a tweet. The dependence...
March 31,2022 READ MORE
With NFTs in your PR toolkit, the Moon is the limit
When a cryptocurrency is Mooning, it means its price is skyrocketing or going to the Moon, which is...
February 25,2022 READ MORE
Metaverse, where you orchestrate your world from the living room
Remember Neo from Matrix? Or Jake Sully meandering about the ‘flying mountains’ of Pandora in Avatar? You are...
January 20,2022 READ MORE
Nurturing a brand-lifecycle with PR might
In the dozen years of my career, I encountered my sweetest moment of pure-play PR last year –...
February 10,2021 READ MORE
PR 2.0 and Embracing MarTech
As an optimist we believe that 2020 is the year of PR 2.0. With the catalyst of the...
October 22,2020 READ MORE