Reputation as ROI: The New Currency of Business in the Gulf
Once seen as a soft or secondary metric, reputation is now regarded as a form of capital, especially...
November 06,2025 READ MORE
Udit Pathak
Beyond Comfort Zone: Why Learning is a Continuous Process Every Leader Must Embrace
In a continuously evolving world, no leader should operate under the dangerous illusion that their relevance is guaranteed...
October 30,2025 READ MORE
Adapting to Succeed: Role of Communication in Organisational Success Across Borders
Expanding into global markets is rarely just a matter of products, operations, or capital. Instead, it is a...
October 23,2025 READ MORE
Going Beyond Borders: How to Take a Self-Funded Firm to Global Heights
Over the years, the dominant script in the business world has equated growth with external capital. Today, headlines...
October 15,2025 READ MORE
Hybrid model: The ideal solution for sustaining work culture during work from home
The outburst of the pandemic has indeed brought about major disruptions and transformations in our lifestyles. Be it...
June 16,2021 READ MORE
Does AI play an important role in designing campaigns?
The Public Relations business is in line for a serious Artificial Intelligence (AI) upgrade. Leveraging AI into Public Relations is...
December 06,2017 READ MORE
Tips for handling negative PR
The downside of living in the digital era is the rate at which bad press or negative feedback...
May 31,2017 READ MORE
Are we reporting with intention or for attention?
In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity...
February 03,2017 READ MORE
Autopsy – Lessons learnt from failures
According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley,...
January 11,2017 READ MORE