Hybrid model: The ideal solution for sustaining work culture during work from home
The outburst of the pandemic has indeed brought about major disruptions and transformations in our lifestyles. Be it...
June 16,2021 READ MORE
Udit Pathak
Does AI play an important role in designing campaigns?
The Public Relations business is in line for a serious Artificial Intelligence (AI) upgrade. Leveraging AI into Public Relations is...
December 06,2017 READ MORE
Tips for handling negative PR
The downside of living in the digital era is the rate at which bad press or negative feedback...
May 31,2017 READ MORE
Are we reporting with intention or for attention?
In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity...
February 03,2017 READ MORE
Autopsy – Lessons learnt from failures
According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley,...
January 11,2017 READ MORE